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Generation Alpha (often shortened to Gen Alpha) is the demographic cohort succeeding Generation Z. Researchers and popular media use the early 2010s as starting birth years to the mid-2020s as the ending birth years (see § Date and age range definitions). Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. Most members of Generation Alpha are the children of Millennials.
Generation Alpha has been born at a time of falling fertility rates across much of the world, and experienced the effects of the COVID-19 pandemic as young children. For those with access, children's entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling. Changes in the use of technology in classrooms and other aspects of life have had a significant effect on how this generation has experienced early learning compared to previous generations. Studies have suggested that health problems related to screen time, allergies, and obesity became increasingly prevalent in the late 2010s.

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