SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
This technique is designed for use in the preliminary stages of decision-making processes and can be used as a tool for evaluation of the strategic position of organizations of many kinds (for-profit enterprises, local and national governments, NGOs, etc.). It is intended to identify the internal and external factors that are favorable and unfavorable to achieving the objectives of the venture or project. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. SWOT has been described as a tried-and-true tool of strategic analysis, but has also been criticized for its limitations such as the static nature of the analysis, the influence of personal biases in identifying key factors, and the overemphasis on external factors leading to reactive rather than strengths-based strategies. Consequently, alternative approaches to SWOT have been developed over the years.
Maisha yetu na safari nzima ya maisha ni Project yetu.
Madamu ni project mhimu kila mmoja ajifanyie SWOT analysis yake, hii itamsaidia ajitambue, ajirekebishe, ajitathmini na aamue mambo mbalimbali kwa ufasaha ili hatimae afikie malengo.
SWOT yako yani:
Strength zako: tambua mazuri au nguvu...
JamiiForums uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.