MK254
JF-Expert Member
- May 11, 2013
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THE COCA COLA LOGO IS UNVEILED AT THE COCA-COLA COMPLE
ction line which the beverage maker says will from next year start manufacturing new brands alongside its mainstay soda, juice and water products.
The new filling line, which is located in Embakasi, is currently being used to manufacture a revamped range of Minute Maid juices as well as increase its production.
The manufacturer’s latest investment in a multibillion shilling production and packaging line in Nairobi brings its total local investment to Sh9.3 billion since 2016.
Coca-Cola Central East and West Africa Limited, a local subsidiary of the giant soft drinks manufacturer, produces soda (such as Coca-Cola, Fanta, Krest and Sprite, water (Dasani & Keringet) and juices (Minute Maid).
Move from soda
The multinational beverage firm has however been looking to diversify its portfolio, mostly to move away from soda which has experienced depressed sales globally.
This strategy, which also includes reducing the sugar content in the firm’s beverages, is now being adopted across all of Coca-Cola's markets.
“We no longer see ourselves as just a soda manufacturing company. The Coca-Cola Company has grown to be bigger than brand ‘Coca-Cola’,” Brian Smith, Coca-Cola’s President for Europe, Middle East and Africa, said during a visit to Nairobi.
“In 2016, we embarked on a transformational journey, as the leader of the beverage industry, placing our stakeholders and consumers firmly at the centre of our business strategy. This is important if we have to grow responsibly.”
Coca-Cola also produces sports drinks, smoothies, teas and coffees in other markets, brands which may soon be produced locally.
Growing competition
The soft drinks market in Kenya has been growing more competitive in recent years with the entry of new players.
Coca-Cola injects Sh2.7 bn into Kenya to diversify product range
ction line which the beverage maker says will from next year start manufacturing new brands alongside its mainstay soda, juice and water products.
The new filling line, which is located in Embakasi, is currently being used to manufacture a revamped range of Minute Maid juices as well as increase its production.
The manufacturer’s latest investment in a multibillion shilling production and packaging line in Nairobi brings its total local investment to Sh9.3 billion since 2016.
Coca-Cola Central East and West Africa Limited, a local subsidiary of the giant soft drinks manufacturer, produces soda (such as Coca-Cola, Fanta, Krest and Sprite, water (Dasani & Keringet) and juices (Minute Maid).
Move from soda
The multinational beverage firm has however been looking to diversify its portfolio, mostly to move away from soda which has experienced depressed sales globally.
This strategy, which also includes reducing the sugar content in the firm’s beverages, is now being adopted across all of Coca-Cola's markets.
“We no longer see ourselves as just a soda manufacturing company. The Coca-Cola Company has grown to be bigger than brand ‘Coca-Cola’,” Brian Smith, Coca-Cola’s President for Europe, Middle East and Africa, said during a visit to Nairobi.
“In 2016, we embarked on a transformational journey, as the leader of the beverage industry, placing our stakeholders and consumers firmly at the centre of our business strategy. This is important if we have to grow responsibly.”
Coca-Cola also produces sports drinks, smoothies, teas and coffees in other markets, brands which may soon be produced locally.
Growing competition
The soft drinks market in Kenya has been growing more competitive in recent years with the entry of new players.
Coca-Cola injects Sh2.7 bn into Kenya to diversify product range