Cover Price ya "Majeruhi wa Mapenzi" ni 18,000!!! Book store wanataka 40% 'ngombe wa maskini'...

Mzee Mwanakijiji said:

waandishi wasikate tamaa; kwani uongozi siyo kufuata... we will change the culture in this regard kwa kweli.

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I admire your optimism MM,
Changing the culture is a process, and its going to cost you big time!
In the meantime look for another plan... remember if plan "A" fails, you still have 25 others to resort to.

Tausi Mzalendo said:

I admire your optimism MM,
Changing the culture is a process, and its going to cost you big time!
In the meantime look for another plan... remember if plan "A" fails, you still have 25 others to resort to.

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thanks sana TM.. najaribu kuhakikisha kuwa plan A haifeli ikifeli naingia na AA!

Mzee Mwanakijiji said:

thanks sana TM.. najaribu kuhakikisha kuwa plan A haifeli ikifeli naingia na AA!

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Nimeguswa as i'm waiting for my copy.........you have legion of fans, mimi mojawapo........amongst us kuna watu wana uwezo wa kuuza just wondering kama ile style ya network marketing inaweza ku apply to some extent.................pia i'm thinking guerrilla marketing........lol

Elizabeth Dominic said:

Nimeguswa as i'm waiting for my copy.........you have legion of fans, mimi mojawapo........amongst us kuna watu wana uwezo wa kuuza just wondering kama ile style ya network marketing inaweza ku apply to some extent.................pia i'm thinking guerrilla marketing........lol

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Guerrilla marketing!!! Ndio nini?

Mzee Mwanakijiji said:

Guerrilla marketing!!! Ndio nini?

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Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.

Guerrilla marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Profits, not sales, are the primary measure of success. Emphasis is on retaining existing customers then acquiring new ones.