Digital Marketing Officer Needed

[Masoco Africa Limited]

Job Title: Digital Marketing Officer

Location: Arusha

Company Overview:Masoco Africa Limited is a dynamic and innovative company dedicated to providing cutting-edge digital solutions. We are looking for a talented Digital Marketing Officer to join our team and play a crucial role in developing and executing marketing strategies to enhance our brand presence and drive online engagement.

Job Responsibilities:

• Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email marketing, and content marketing).
• Create and manage engaging content for websites, blogs, and social media platforms.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, Facebook Insights, etc.).
• Optimize website content and structure for SEO to improve organic search rankings.
• Develop and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Conduct market research to identify trends and opportunities in the digital space.
• Collaborate with designers, developers, and other team members to ensure brand consistency.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills and Qualifications:

• Proven experience as a Digital Marketing Officer or in a similar role.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other digital marketing tools.
• Experience in content creation, copywriting, and graphic design tools (Canva, Adobe Suite, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Knowledge of AI-driven marketing tools and automation platforms is a plus.
• Excellent communication and teamwork skills.

Preferred Qualifications:

• Experience in e-commerce marketing and conversion rate optimization.
• Knowledge of affiliate marketing and influencer collaborations.
• Understanding of CRM systems and marketing automation tools.

Benefits:

• Competitive pay based on experience.
• Flexible work arrangements (remote or hybrid options available).
• Career growth opportunities and professional development support.
• A collaborative and innovative work environment.

How to Apply:If you are passionate about digital marketing and want to be part of an innovative team, we’d love to hear from you! Please send your resume, portfolio, and a brief cover letter to info@masoco.tech with the subject line “Digital Marketing Officer Application.”

 

[Numbisa]

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