BARD AI
JF-Expert Member
- Jul 24, 2018
- 3,591
- 8,826
Elon Musk amemteua Afisa Mtendaji Mkuu mpya wa Twitter, ikiwa ni zaidi ya miezi sita baada ya kuinunua kampuni hiyo ya mitandao ya kijamii.
Bilionea huyo amesema Linda Yaccarino, mkuu wa zamani wa matangazo kutoka NBCUniversal, atasimamia shughuli za biashara katika tovuti hiyo, ambayo imekuwa ikihangaika kuingiza fedha
Linda anatarajiwa kuanza kazi baada ya Wiki 6 na Musk atasalia kuhusika kama Mwenyekiti Mtendaji na Afisa Mkuu wa Teknolojia.
============
Elon Musk has named a new chief executive of Twitter, just over six months after his controversial takeover of the social media company.
The billionaire said Linda Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money.
He said she would start in six weeks.
Mr Musk will remain involved as executive chairman and chief technology officer.
"Looking forward to working with Linda to transform this platform into X, the everything app," he wrote on Twitter, confirming the decision a day after he had stoked speculation by writing that he had found a new boss without revealing their identity.
Mr Musk - who bought the social media platform last year for $44bn - had been under pressure to find someone else to lead the company and refocus his attention on his other businesses, which include electric carmaker Tesla and rocket firm SpaceX.
With less than 9% of Fortune 500 tech companies headed by women, Ms Yaccarino will become that rare example of a woman at the top of a major tech firm, after rising steadily through the ranks of some of America's biggest media companies.
Who is Linda Yaccarino?
A graduate of Penn State who now lives outside of New York City on Long Island, she worked at Turner Entertainment for 15 years before joining NBCUniversal, where she oversaw roughly 2,000 people, and was involved with the launch of its streaming service.
Her work has been marked by close collaborations with big brands, finding opportunities for product placement and convincing them to advertise alongside television shows - even ones with a reputation for edgy content, such as Sex and the City when it first launched.
A 2005 profile in an industry publication portrayed her as a busy, married mother-of-two children, then aged 13 and 9.
"I have absolutely no hobbies," she said at the time.
BBC
