May 9, 2018
Nairobi, Kenya
Kenya has scaled down participation in tourism fairs across the world, saying the shows were not adding value to its growth strategy.
Scrutiny of past appearances shows that Kenya was not getting value for money and would only participate in ITB Berlin, the largest tourism show which happens in March, said Tourism ministry spokesman Mulei Muia.
Kenya will be a no-show at the World Tourism Market of London, which takes place in November, a considerably big event that is estimated to attract up to 50,000 participants.
Indeed, Kenya does not have a stand at the ongoing Travel Indaba in Durban, an event that has attracted 1,747 buyers and 1,120 exhibitors from cross the world. The show, attended by nine tourism ministers from Africa, ends today. “It was a policy and strategic decision not to participate as the return on investment wasn’t worth it.
“This was informed by research and analysis undertaken on many tourism trade fairs, Indaba included,” said Mr Mulei on the non-appearance at the event attended by East African Community neighbours Rwanda, Tanzania and Rwanda and companies from the countries.
Source: : https://www.nation.co.ke/business/Kenya-cuts-global-participation-in-tourism-fairs/
Nairobi, Kenya
Kenya has scaled down participation in tourism fairs across the world, saying the shows were not adding value to its growth strategy.
Scrutiny of past appearances shows that Kenya was not getting value for money and would only participate in ITB Berlin, the largest tourism show which happens in March, said Tourism ministry spokesman Mulei Muia.
Kenya will be a no-show at the World Tourism Market of London, which takes place in November, a considerably big event that is estimated to attract up to 50,000 participants.
Indeed, Kenya does not have a stand at the ongoing Travel Indaba in Durban, an event that has attracted 1,747 buyers and 1,120 exhibitors from cross the world. The show, attended by nine tourism ministers from Africa, ends today. “It was a policy and strategic decision not to participate as the return on investment wasn’t worth it.
“This was informed by research and analysis undertaken on many tourism trade fairs, Indaba included,” said Mr Mulei on the non-appearance at the event attended by East African Community neighbours Rwanda, Tanzania and Rwanda and companies from the countries.
Source: : https://www.nation.co.ke/business/Kenya-cuts-global-participation-in-tourism-fairs/