How to crush a cost leader in the market

[MSONGA The Consultant]

The cost leadership strategy is the set of actions conducted by the company to produce goods/service with features that are acceptable to customers at a low price relative to its competitors.

In most cases, firms that undertake this business-level strategy sell no-frills, they always sell standardized products/service. Their much emphasis is on cost reduction. Cost leaders concentrate on finding ways to lower their cost relative to those of their competitors by constantly rethinking how to complete their primary and support activities to reduce cost still further maintaining competitive level of differentiation.

The cost leader in the market can be beaten, the contention relies on the premise "no competitive advantage is sustainable forever, and the truth is that; all firms in the market face savvy competitors who constantly strive to find ways to use their capabilities and competencies to attack competitor's weakness. For this ground, even a tough and great cost leader can be crushed, here are ways you can use to crush the tough cost leader in your market.

• Re-create customer experience: Here you have to focus on the aspects which have been ignored by the cost leader like value of traditional features of a product to customers etc.
• Provide superior service: In order to crush the tough cost leader in the market you have to fully understand your customers and serve them with a highly trained sales force. Your sales force should be given a training so that they can provide detailed information to customers about products and being able to satisfy customer needs in courteously manner.
• Offer low prices than the cost leader: You can achieve this by finding ways to lower your cost by constantly rethinking how to complete your primary and support activities (inbound and and outbound logistics) to reduce cost.
• Target particular customers and fully understand their needs: Try to spend a great deals of time analyzing the needs of your customers and make sure you continue to provide them with unique products at a very low prices.

OMAR MSONGA (BA. PPM &CD)
CONSULTANT
Project Management, Strategy, Fundraising & Training
Call +255 719 518 367
Dar es Salaam
Tanzania