SoC01 Importance of Boosting Intra-African trade by Promoting a Culture of buying Quality African Goods and Services

SoC01 Importance of Boosting Intra-African trade by Promoting a Culture of buying Quality African Goods and Services

Stories of Change - 2021 Competition

ROJA MIRO

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How can Africa’s Young Entrepreneurs and Innovators make the AfCFTA’Magic Happen?

The African Continental Free Trade Area Agreements (AfCFTA) It is a plan signed On March 21, African Nations signed the African Free Trade Agreement (AfCFTA) agreement in Kigali Rwanda. The African Union says the move will enable the African continent to engage in civil trade worth $ 2.5 trillion. Fifty-two of the 55 member states of the African Union have signed off on the establishment of a free trade zone since March 2018.

UN support for the African Union during negotiations and ratification was led by Vera Songwe, Executive Secretary of the United Nations Economic Commission for Africa (ECA).
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Vera Songwe, Executive Secretary of the United Nations Economic Commission for Africa (ECA).
Photo by:-DW Kiswahili.

This can be discussed by looking on numbers of Africans that engage in entrepreneurship and innovate in Africa and how their countries support them to make sure they using raw material and commodities from home.

Boosting intra-African trade by promoting a culture of buying Quality African Goods and Services. This is a way to increase the confidence of Africans in their domestic products as well as to empower Africans to produce quality products that will help producers to rely on the local market and consumers to get cheap products thus boosting the economy of the country instead of importing goods.

The Boosting intra-African trade by promoting a culture of buying Quality African Goods and Services, it can look with the eye to enable Africans to be self-employed because it is an obvious fact that the continent of Africa is facing a serious employment crisis.

Example:- The report titled: Global employment and social trends in 2019, shows that a large number of 3.3 billion people employed worldwide in 2018 lack economic security, wealth and equity of opportunity. In addition, efforts to reduce global unemployment are not reflected in efforts to improve labor standards.

The report states that on the African continent 4.5 percent of working-age people are unemployed while 60 percent are employed. However, many workers are forced to work fewer jobs where the workforce is expected to increase by 14 million people a year and economic growth is expected to be too low to create standard jobs.

However, some countries in Africa have embarked on strategies to produce entrepreneurs from African products,Example:-A company that uses waste to make products in Liberia.

The good news is that, much of the waste dumped in Africa can be reused to make new products,this is based on information released by the Dw Kiswahili on 17.02.2016. NOTE:- Although only about 10 percent of the daily waste disposal in Africa is collected.


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Liberia:Company proves waste management can be a solid business.
Credit:Image courtesy of the Internet.


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Sanitation participants look at some of the products produced from the garbage as they took part in the clean-up at Msasani Rice Basin Dar Es Salaam. The beach clean-up event was used to encourage commercial waste disposal and was organized by the Archipelago Institute. Photo by Archipelago Institute.


As of 2016, only 10% of waste was being converted into a commodity this shows that efforts are needed to ensure that Africa has its own products for Africans as well as outside Africa and this can be success by doing the following:-

African countries should have policies that help young people who produce goods from raw materials from their countries and sell them in their own country. African countries are now in a position to allocate funds through their countries' budgets to enable young people engaged in the production of indigenous products from Africa.

NOTE:- The global cosmetics market is worth more than $ 1.5 billion, according to a study by Bain & Company of , which specializes in international business consulting. So it is time for African countries to increase efforts in the whole issue of natural products, because African products cross even beyond the borders of the African continent.

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Examples of African Goods From Africa,Images from the internet.


Lessons on life skills work should be taught at lower levels of education.
For example in Tanzania the subject of vocational skills was taught in the past, so students were trained to make their own products this helped them to produce products like, baskets, mats etc. This initiative, if reintroduced as it has in the past, will mean that it will help create jobs through African products thus making the community understand their culture.

Just an example of a workbook textbook for a seventh grade student author, J .S. Magogo which was approved by EMAC on 21 January 2011 for the seventh grade for Primary schools in Tanzania, various topics have been explained for the student to build his future foundations later, for example: - There are topics that help the student to learn how to draw pictures using different colors, making mats, weaving handicrafts etc.

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Just an example of a workbook textbook for a seventh grade student author, J .S. Magogo which was approved by EMAC on 21 January 2011 for the seventh grade for Primary schools in Tanzania, various topics have been explained for the student to build his future foundations later, for example: - There are topics that help the student to learn how to draw pictures using different colors, making mats, weaving handicrafts etc.
Image from,Tanzania Institute of Education (TET).


ALSO, Learning from the corona epidemic.


The African economy was expected to grow by about 3.4% in 2019 and was expected to increase to 3.9% by 2020, but COVID-19 has had a negative impact. We know that 53% of African products are exported to other countries, especially the European continent, which also suffers from this scourge.

That has affected our foreign markets. The service sector is expected to fall by between 20% and 30%, especially the transport and hotel sectors. We must find ways to mitigate the effects of this epidemic, but the emphasis is now on saving lives.

NOTE:- And the only way is to create a way for Africans to love and buy their own products by ensuring incentives as well as creating quality products.


Charts Show the Challenges Faced by Sub-Saharan Africa.
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Entrepreneurs should be educated on enhancing product quality.
In african countries many entrepreneurs do entrepreneurship using experience but they don’t have special training to enable them to add value to their products a situation that leads people to believe in foreign products rather than domestic.

For example at present every African product has its own alternative to such products.

eg chairs there are plastic chairs where Africans themselves buy the chairs from abroad.


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A photo from Internet.

Conclusion,
It is usually the case that people like their products but they must be good and reliable so we must focus on producing good products so that we do not complain that people do not like their goods but foreign goods are better.

Sometimes people like cheap products and they are not stable but I do not blame them maybe their income situation is contributing but we must know the Swahili saying, FREE EXPENSIVE.

It is time for Africans themselves to love their products but also those products must be attractive and also that will benefit entrepreneurs as well as continue to protect and maintain African culture.
 
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