ISO 9001 was originally designed as a tool to help businesses worldwide improve the quality of their products and services and achieve higher customer satisfaction, all while improving the overall business operations. However, many businesses have lost sight of the real purpose of ISO 9001 and merely focus on achieving iso 9001 documentationfor marketing purposes. While there is nothing wrong with utilizing the ISO 9001 certification for marketing, a large number of businesses that focus only on quick certification end up with an inefficient and bureaucratic ISO 9001 system that ultimately harms the business.