Kenyan youth of school going age are the biggest consumers of airtime in the major East African countries, spending Sh3.4 billion per month in airtime alone, which is three times what their counterparts in Tanzania are spending on airtime and almost double what their peers in Uganda are consuming per month.
Ugandans aged below 24 years are consuming Sh1.8 billion worth of airtime every month while their peers in Tanzania are spending atleast Sh1.billion per month to remain connected.
This spend by Kenyan youth is a 52 per cent jump from the Sh2.2bilion they were spending in 2009.
This means that the Kenyan youth below the age of 24 are spending about 50 per cent in a year- the amount of money the most profitable mobile phone company in the country--Safaricom, is making in revenues, making them a critical market for operators seeking new subscribers.
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Daily Nation:*- Technology*|Kenyan youth spend Sh3.4 billion monthly on airtime, says study