Marketing Manager at FINCA Microfinance

Jamii Opportunities · 2023-09-05T19:32:55+00:00

Position: Marketing Manager ESSENTIAL DUTIES Develop comprehensive marketing strategies and plans aligned with the bank’s goals and objectives. Maintain and enhance the bank’s brand image and reputation. Ensure consistent branding across all communication channels, including print, digital, and social media. Plan and execute advertising campaigns to increase brand visibility and attract new customers. Manage relationships with advertising agencies and vendors, negotiate contracts, and oversee the production of marketing collateral. Monitor key performance metrics, analyze data, and make data-driven decisions to optimize campaigns. Monitor market trends; research consumer markets to competitors, activities to identify opportunities and key issues. Implement and develop reports on qualitative and quantitative surveys and data analysis. Implement and promote corporate social responsibility (CSR) projects that align with FINCA’s mission and support institutional objectives. Develop and implement digital marketing strategies, including website management and social media marketing. Develop and maintain relationships with media outlets, journalists, influencers, Create press releases, media kits, other PR materials, manage the marketing and PR budget. Track expenses and analyze Return on Investment (ROI). Prepare regular reports on marketing activities, campaign performance, market trends and Present findings and recommendations to senior management. Manage FINCA events and coordinate bank-sponsored events, conferences, and community outreach programs. Build and maintain relationships with key stakeholders, such as government agencies, community organizations, and industry associations. Collaborate with internal teams including sales, operations, and product development, to align marketing efforts with business objectives. Ensure that FINCA’s strategy, management messages and key global initiatives are communicated throughout the bank. QUALIFICATIONS Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree is a plus. Knowledge of Media Channels and Marketing Strategy, including strong knowledge of marketing principles, brand management, and digital marketing strategies. Proven experience in marketing and public relations, preferably in the banking or financial services industry at least 3 years. Experience in market research Experience in client and partners relationships. Proficiency in using marketing tools and software. Apply: Send your CV not later than September 19, 2023 to TZ_Recruitment@finca.co.tz #Only shortlisted candidates will be contacted

Thread starter Jamii Opportunities
Start date Sep 5, 2023
Tags

ajira ajira finca ajira tanzania manager marketing microfinance nafasi za kazi tanzania

Jamii Opportunities

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Marketing Manager at FINCA Microfinance

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