Online Data Analyst at Mwananchi Communications May, 2024

Position: Online Data Analyst

Purpose: To collect, analyze, and interpret data from various online sources to provide valuable insights and support data-driven decision-making within the organization. You will work with large datasets to identify trends, patterns, and correlations, contributing to the optimization of online processes, strategies, and user experiences.

Main Responsibilities:

• Monitoring Online Performance: Track and monitor our online performance
• across social media platforms, websites, forums and other digital channels.
• Analyze Data: Analyze data gathered from online interactions to identify patters, trends and senstiment. This involves using analytical tools to measure engagement metrics such as clicks, likes, shares, comments and mentions.
• Assess the effectiveness of content strategies and marketing campaigns.
• Audience Insights: Study the demographics, interest and behaviors of online audiences to gain insights into their preferences and needs.
• Content strategy Optimization: Collaborate with content creators and markets to optimize content strategies. Identify high performing content types, topics, and formats to drive engagement and enhance The Citizens visibility.
• Stay Updated on Trends: Stay informed about the latest trends, technologies and best practices in online engagement and digital marketing.

Minimum Qualifications & Experience:

• Academic: Bachelor’s degree in statistics, Data Science or Economics.
• Experience: 2-3 years of working experience.

NB: Only shortlisted candidates will be contacted.

MODE OF APPLICATION:

Interested and qualified candidates should apply online via our career portal https://careers.mcl.co.tz OR hrm@tz.nationmedia.com by May 10, 2024.

All Applications should be in PDF format

Women are highly encourage to apply.

MCL is an equal opportunity employer.