Biashara Nafuu
Member
- Jun 12, 2019
- 28
- 31
This guide looks at the edible oil markeT, with a focus on a Peanut Oil business.
The 97-page guide contains:
Get this detailed and realistic special guide at an introductory offer of Tshs.20,000 instead of Tshs.40,000.
Make payment via Mpesa by dial * 150*00# on a Vodacom, then select the option to make payment via Mpesa to +254712473455 . You could also get assistance from an Mpesa Agent.
On payment Whatsapp your email address to +254739521050. We will email you within 15 minutes. Whatsapp the same no for any queries.
- Is there an opportunity?
- How do you seize the opportunity?
- What are the technical and financial details?
- What are the options for a small and medium-scale setup?
The 97-page guide contains:
- Overview
- Setting the Stage
- Why Peanut Oil?
- Peanut oil in Palm oil market
- Price –The palm advantage
- What approach?
- Edible Oil– Where we Are:
- Pre 2001: The Era of Limited Competition and Variety
- 2004 – 2012: The Opening Up of the Market
- 2012 – 2020: Expansion
- 2020 to Present and Beyond
- Cooking Oil Stats
- Market Size
- Demand
- Demand Influences
- Search Interest: Peanut Oil, Other Oils
- Why Palm Oil Dominates
- Lessons for new peanut oil brand
- Edible Oil Market Structure
- Product Characteristics:
- Mass market vs. Niche – Characteristics, what it means for a peanut oil business
- Fat (Solid) vs. Oild (Liquid)
- Palm Oil vs Non Palm Oil
- Quantities
- Industrial vs. Cottage
- Consumer Segments
- Consumer Profiles
- Product Discovery
- Discovery vs Purchase
- Purchase Process: 9 scenarios
- Consumer survey:
- Knowledge of oil ingredients
- Purchase frequency
- Purchase quantities
- Negative experiences
- Shifting brands
- Experience with alternative oils
- Trends
- Brand Profiles
- The Peanut Oil
- Peanuts awareness vs. Peanut oil
- The peanut oil advantage
- The advantage vs consumer needs
- What will you find in the market?
- Why there no strong peanut oil brands?
- Encouraging first time use
- Encouraging repeat use
- Consumer needs
- Can you go mass market?
- Positioning – The Options
- Winning customers
- Possible models
- Edible oils; What will likely happen in the future
- The Technical:
- Peanut Value Chain
- Mechanical Extraction: Cold vs Hot Pressing
- Chemical (Solvent) Extraction
- Extraction : Virgin vs Non Virgin Oil
- Cold & Hot Pressed Oil: Characteristics
- Cold & Hot: Which Method?
- Refined or Unrefined? (Virgin or Non Virgin)
- Peanuts for Oil Extractions: KEBS requirements
- Extraction Process
- Final Product Goal: EAS requirements
- Main Extraction Steps
- Steps in Detail
- Equipment
- Packaging – The Options
- Premises: Main sections
- Renovations
- Licenses
- Operations
- Manpower structure
- Financials:
- Assumptions
- Production equipment
- Operational equipment
- Licenses
- Premises
- Packaging
- Marketing
- Pre-operational costs
- 12-Month Revenue Scenario
- Much much more
Get this detailed and realistic special guide at an introductory offer of Tshs.20,000 instead of Tshs.40,000.
Make payment via Mpesa by dial * 150*00# on a Vodacom, then select the option to make payment via Mpesa to +254712473455 . You could also get assistance from an Mpesa Agent.
On payment Whatsapp your email address to +254739521050. We will email you within 15 minutes. Whatsapp the same no for any queries.