Safaricom's M-Pesa crosses 30 million active users in Kenya

Safaricom's M-Pesa crosses 30 million active users in Kenya

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Mobile money transfer platform M-Pesa has crossed 30 million users in Kenya as traders accepting payments through Lipa na M-Pesa doubled, cementing Safaricom's dominance in digital transactions in the country.

The giant telco's chief executive Peter Ndegwa announced Thursday that Kenya accounted for more than 30 million of the platform’s 51 million customers across the region.

Read: M-Pesa Africa active users reach 50 million

Mr Ndegwa also said businesses operating Lipa na M-Pesa Till numbers have doubled from 173,000 in April 2020 to more than 387,000.

“The growth in M-Pesa customer usage has been driven by the launch of various innovations over the years including financial services such as M-Shwari, KCB M-Pesa and Fuliza," Mr Ndegwa said.

The Central Bank of Kenya (CBK) plans to launch a national payment system that will force Safaricom to accept cash from rival firms such as Airtel on its Lipa na M-Pesa platform, enabling a seamless transfer of money through merchants.


The new system, to be introduced by 2024, will remove the hurdle where Airtel subscribers, for example, cannot pay for goods and services through Safaricom’s till and pay-bill numbers.

Safaricom has equally established both local and global partnerships that enable customers to send and receive money, and to make payments across the world including with PayPal, AliExpress and Western Union.

Kenya has a population of about 50 million which means nearly the entire adult population operates on Safaricom’s mobile money platform M-Pesa.

This shows the growing significance of the telcos in Kenya’s payment system as well as the risk the company carries in terms of financial stability in case of time outs.

M-Pesa is operated by Safaricom in Kenya and South Africa’s Vodacom, which runs the services through its subsidiaries in Tanzania, the Democratic Republic of Congo, Mozambique, Lesotho, Ghana and Egypt.

Safaricom and Vodacom acquired the M-Pesa brand and platform from their UK parent firm Vodafone Plc to form the joint venture, M-Pesa Africa, in April 2020.

Last year, Safaricom launched M-Pesa Super app that enables users to request payments, send money, pay bills and transact seamlessly across the borders.

Customers on the app can also send money to multiple users of the mobile service, pay for insurance and buy tickets for buses, trains and concerts.

The mobile transfer platform has powered Safaricom’s earnings in recent years.

The growth underlines recent moves by the banking regulator to govern the payment platform while pushing for lower costs and interoperability.



 
Mobile Money

TANZANIA MOBILE MONEY SUBSCRIPTIONS MARKET SHARES 2020

Tanzania’s mobile money penetration reached 53% with 29.7 million mobile money subscriptions in 2020 for a transaction value of USD 81 bln.

In June 2020, 272,339,270 mobile money transactions took place, for a total value of USD 4.6 billion.

There are six mobile operators offering mobile money services in Tanzania: Vodacom with M-Pesa (39%), Tigo with Tigo Pesa (30%), Airtel with Airtel Money (20%), Halotel with Halopesa (7%), TTCL (3%), and Zantel with Ezy Pesa (1%).

Tanzania Mobile Money Uses

Mobile money has evolved from traditional payments such as domestic remittances and airtime top-ups, to more complex financial products.

The 2017 FinScope report by the Financial Sector Deepening Trust (FSDT) indicates that of the 43% of adults in Tanzania who save, 35% do so through their mobile wallets.

Furthermore, of the 44% of adult Tanzanians who borrow, 4% do so via mobile money and 3% from banks.

The report also shows that between 2013 and 2017, the total number of adults using financial services grew by 15%, with those using mobile financial services rising by 38%.

Mobile money is also used for utility services payments. In Tanzania, the Dar Es Salaam Water and Sewerage Corporation enabled water payments via mobile money in 2009. By 2013, mobile money payments had increased utility revenues by USD 45,000 per month.

Additionally, more than 70% of electricity bills in the country are now paid through mobile money services.

Tanzania Mobile Money Interoperability

Mobile providers in Tanzania began to interconnect their services first with a bilateral arrangement between Tigo and Airtel in September 2014 (with the official commercial launch in February 2015).

In December 2014, Tigo connected with Zantel, and in February 2016, Vodacom announced connecting with Airtel and Tigo.

By the beginning of 2016, Tanzania was the first country in the world to achieve full interoperability, i.e. the ability of users of different mobile money providers to transact directly with each other.

International interoperability is also a reality in Tanzania thanks to the partnerships of mobile money operators with international money transfer services like MoneyGram and Western Union.

Vodacom Tanzania also allows for operator-to-operator international money transfer interoperability through its partnerships with Safaricom in Kenya.

Airtel and Tigo also allow their users to send money internationally to subscribers of Airtel or Tigo in Kenya, Rwanda, and Uganda.

In 2021, Vodacom Tanzania has initiated the second phase of its International Money Remittance expansion scheme that allows for direct money transfers from M-Pesa to all bank accounts in East Africa.

In 2013, B-Pesa was introduced in Tanzania becoming the first prepaid card in the country. This card allows a customer to transact at any B-Pesa member bank or any B-PESA merchant.

B-Pesa allows the customer to have the flexibility of card to card transfers, dispense cash, deposit cash, and pay bills.

BitPesa, an online platform to convert digital currency such as bitcoin into local African currencies, expanded to Tanzania in November 2015.

Since then, BitPesa offers instant payments to and from 7 different mobile money networks and over 60 banks in Nigeria, Kenya, Uganda, and Tanzania.

Last Updated: 27th September 2021

 
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