Tabutupu
JF-Expert Member
- Nov 26, 2010
- 13,206
- 18,549
Dar es Salaam, Tanzania – Tigo Tanzania's recent rebranding of its mobile financial services from Tigo Pesa to Mixx by Yas has sparked mixed reactions among Tanzanians. While the company aims to modernize its brand and offer enhanced digital services, many users have expressed dissatisfaction with the new name.
A significant portion of the Tanzanian population is accustomed to the Tigo Pesa brand and prefers it over the newly introduced Mixx by Yas. Many have taken to social media to voice their concerns, arguing that the new name is unfamiliar and less appealing. Some have even suggested that Tigo Pesa be rebranded to Yas Pesa to maintain a connection with the original brand while aligning with the overall Yas rebranding.
Tigo Tanzania has yet to officially respond to the public's feedback. However, it is crucial for the company to consider the opinions of its customers and make decisions that align with their preferences. By actively listening to the public and addressing their concerns, Tigo Tanzania can ensure a smooth transition and maintain customer loyalty.
A significant portion of the Tanzanian population is accustomed to the Tigo Pesa brand and prefers it over the newly introduced Mixx by Yas. Many have taken to social media to voice their concerns, arguing that the new name is unfamiliar and less appealing. Some have even suggested that Tigo Pesa be rebranded to Yas Pesa to maintain a connection with the original brand while aligning with the overall Yas rebranding.
Tigo Tanzania has yet to officially respond to the public's feedback. However, it is crucial for the company to consider the opinions of its customers and make decisions that align with their preferences. By actively listening to the public and addressing their concerns, Tigo Tanzania can ensure a smooth transition and maintain customer loyalty.