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- Aug 31, 2015
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Jumia, Africa?s largest online shopping mall, aims to surpass last years Black Friday e-commerce
success, with tenfold increase in sales and over 1,500,000 online visitors in one day alone
Dar es Salaam, November 20th, 2015 - Black Friday, one of the most popular shopping events in the
world, is all about deals and bargain hunting. Set to be the first and largest event of its kind in Africa,
Jumia, the leading online shopping destination in Africa, introduced Black Friday to the African market
in 2013.
day both in the U.S. and Europe. People go mad for it. This year, we bring the concept to Tanzania.
We've got mind blowing deals for our customers. And can't wait to share them!?, stated Jean-Philippe
Boul, Managing Director of Jumia Tanzania.
In 2014, while more than 100 million Americans were shopping over the Black Friday holiday, millions
more were shopping online on Jumia. Last year, Jumia reached an all-peak in sales within 24 hours
and had over 1,500,000 online visitors. Over 50% of the visitors accessed the site through a mobile
device via Android or iOS. These sales represented an extraordinary tenfold order increase compared
to 2013's Black Friday.
?Africa?s disposable income & online consumption is growing at an extraordinary rate. In Tanzania, we
expect to sell more in this year's Black Friday than in the whole of 2014. But this is just the start. We
are here for the long term and have plenty more surprises to come?, added Jean-Philippe Boul
Last year's Black Friday sales primarily focused on consumer electronics, with particular interest in
digital products such as flatscreen TVs, digital cameras and ventilation systems. This year, Jumia
predicts that it will sell a lot more fashion & cosmetics too, with great deals such as all kinds of stylish
dresses at 50% off. Jumia positions itself as the leading marketplace for high-end local and
international brands. They work with everyone from local fashion brands such as Footstep (50%
off!), to established mobile brands such as Samsung or itel (up to 18% off on itel phones and tablets,
including iNote Prime at 156,880 TSH and IT1406 smartphone at 93,280 TSH). On Jumia's
Black Friday, you will be able to get your hands on the Huawei Ascent Mate7 smartphone for less
than 738,000 TSH (that's 27% off!) and Sony 32? TV for less than 636,000 TSH (that's 23% off).
Black Friday will also be a great occasion for Jumia Tanzania to launch InnJoo phones and tablet.
InnJoo had already experienced a massive success in the other Jumia markets and is now ready to
enter the promising Tanzanian market (InnJoo tablet F3, InnJoo Halo and Fire smartphones).
?By tapping into this global shopping phenomenon, with the support of our partner Ecobank, we have
created a powerful event that our customers will love. Bring on the 27th November!?, concluded Jean-
Philippe Boul.
About Black Friday
The Black Friday originated from the U.S. and from the phenomenon that takes place after
Thanksgiving day when retailers see a peak in sales. The day became the biggest shopping day of
the year with retailers offering discounts and special deals. Now, Black Friday is a global movement
and Africans search for the best deals and discounts they would otherwise not get on a regular day.
About Jumia
Jumia is Africa?s leading online shopping destination. Customers across the continent can shop
amongst the widest assortment of high quality products at affordable prices ? offering everything from
fashion, consumer electronics, home appliances to beauty products. Jumia was the first African
company to win an award at the World Retail Awards 2013 in Paris as the ?Best New Retail Launch?
of the year.
About Africa Internet Group
Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that
benefits both businesses and consumers. Firmly rooted in Africa?s startup ecosystem, the group
provides easy-to-use services and smart solutions across the African internet sector. AIG is invested
in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its
people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African
countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia,
Kaymu, Lamudi, Vendito and Zando.
About Ecobank Tanzania
Ecobank Tanzania is a Subsidiary of Ecobank Transnational Incorporated (ETI), a multinational bank
Present in 36 African Countries. Ecobank began its operations in Tanzania on the 19th January 2010;
the bank currently has 9 branches (Dar-es-salaam branches include: Mwenge, Sokoine Drive, Uhuru,
Msimbazi-Kariakoo, Quality Centre and Acacia- Kinondoni. Upcountry: Arusha, Mwanza and Mtwara);
these branches are strategically located bringing financial advice closer to Tanzanians and ease of
cross border trade due to the bank?s wide network. Ecobank Tanzania currently has 22 ATMs all
accepting VISA, MasterCard?s, China Union Pay and Pan African Cards (PAC).
