The Maize Milling Business Guide & Plan

The Maize Milling Business Guide & Plan

Joined
Jun 12, 2019
Posts
28
Reaction score
31
Do you want to start a Maize Milling Business? Unga wa ugali?

Then get this 85-page guide which contains:

1. Overview

2. The Opportunity

3. The Upcountry Choice – Case Study
Disadvantages
Advantages

4. Case Study -
Disadvantages
The Advantages

5. Target Market
Keys to Success.

6. The Product
Product Details.
Wholemeal versus Sifted Flour – The Realities
Product Details: Packaging

7. The Market Analysis
Industry Outlook.
Barriers to Entry
Maize Consumption in Some Figures
Maize Consumption by Region
Maize Consumption by Urban Center
Trends in the Maize Flour Business

8. Key Customers
Customer Profiles
Lower-Income Consumers
Middle-Income Consumers

9. Competition: Description and Comparison.
Case Study: Millers & Brands
Brands: Some Images
Fast Selling Brands
Brands by Strength
Brand Strength: Shelf Space
Brand on Shelves: Positive Traits
Brand on Shelves: Negative Traits
Existing Brands: SWOT
Marketing and Sales Strategies.
Maize Flour: Consumer Expectations
Miller to Consumer Chain
Distribution: Retailer
Generating Demand: Two Methods
Sample Advertising Rates
Retailer Brand Choice: Quality
Quality: Retailer &Customer Opinion
Quality: Broad strokes

10. Availability
Retailers: Stocking Independent Brands
Retailers: Willingness to Stock New Brand.

11. Pricing
Retailer Distribution: Things To Think About
Retailer: Sales Averages
Retailer Stocking: Margins
Sales Process Flow
Retailers & Consumers: Choosing Your Brand

12. Production Plan.
Production Flow
Milling Equipment
Notes on Equipment
Milling Equipment: Factors To Consider
Non Milling Equipment
Equipment: Possible Set Up
Equipment Suppliers
Premises
Premises: Design Concerns
Possible Layout of A Maize Mill
Premises: Extra Renovations
Raw Material Requirements

13. The Maize Value Chain
Value Chain Notes
Shelf Life
Fortification
Manpower.
Basic Staff: Basic Structure
Basic Staff: Advanced Structure
Staff: Possible Roles
Support Services

14. Licenses

15. Packet Design

Trends in Packet Design
Guidelines on Packaging
Packets: Observations.
Packet Design Process
Cost of Packets
Packet Design: Factors to Consider
Packet Printing: Some Companies
Barcode Providers

16. Revenue
Flour
Cost of Maize
Cost of Sifting the Flour
Cost of Packaging
Cost of Distribution and Marketing
Revenue: Total Cost of Producing a Packet
Margins

17. Production Planning, Management, and Miscellaneous Tips

18. Questions to Ask

The guide is practical and updated. Its available @ Tshs.13,000.

Kindly make payment via Mpesa by dialing *150*00# then making payment to 254712473455.

On payment Whatsapp or text your email address to 254712473455. We will deliver within 15 minutes.

View examples, excerpts and other guides on our website Crack A Business Kenya
 
Back
Top Bottom