customer care

Customer service is the provision of service to customers before, during, and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest".
Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money on training employees than the average organization or may proactively interview customers for feedback.
From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. Customer service also plays a crucial role in both increasing and maintaining customer loyalty, the tendency of a customer to do repeat business with a company in the future. One good customer service experience can change the entire perception a customer holds towards the organization.

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