Coca cola smart marketing comes to Kenya

waltham · 2015-01-13T14:32:48+00:00

Coca-Cola takes marketing to new level with common names SHARE BOOKMARKPRINTRATING Bottles of Coca-Cola bearing local names: Coke has, once again, proved that their marketing teams are doing a good job. PHOTO | SALATON NJAU By Boniface Ngahu Posted Monday, January 12 2015 at 17:52 IN SUMMARY Though it is a limited edition only available for a season, the idea is impressive. A friend and their family were surprised over the holidays when they found out that they could buy a Coke for almost each member of the family branded in their own name. While this campaign is not new in the world, it was interesting to find bottles branded in Kenyan names like: Ciru, Wambui, Maina, Odhis, Otis and many others. I also found quite a number of my siblings' names.

Thread starter waltham
Start date Jan 13, 2015

waltham

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Coca cola smart marketing comes to Kenya

waltham

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