Diageo PLC EABL Completes Serengeti Breweries Acquisition

Diageo PLC EABL Completes Serengeti Breweries Acquisition

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Diageo PLC
26 October 2010

?
26 October 2010

Diageo's East African subsidiary, East African Breweries Limited, completes
acquisition of Serengeti Breweries Limited in Tanzania

East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the
acquisition of 51 per cent of the issued share capital of Serengeti Breweries
Limited (SBL) from its existing shareholders for a total consideration of
approximately US$60.4million.

SBL is a major brewer and distributor of beverages in Tanzania and produces a
portfolio of beer and non-alcoholic products, including its flagship Premium
Serengeti Lager. The combined EABL / SBL portfolio accounts for approximately 28
per cent of the Tanzanian branded beer sector. SBL will form an integral part
of EABL's East African supply footprint providing additional capacity to Kenya
and Uganda.


Enquiries

For Diageo Investor Relations

Nick Temperley
+44 (0)208 978 4223
nick.temperley@diageo.com

For Diageo Media Relations

James Crampton
+44 (0)7803 856 452
james.crampton@diageo.com


Notes to editors

?? Diageo plc owns 50.03% of EABL, which is listed on the Kenyan, Ugandan and
Tanzanian stock exchanges.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, wines, and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world.
The company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE). For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that promotes
responsible drinking through the sharing of best practice tools, information and
initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Diageo Africa
Diageo Africa is the trading name for the group of Diageo corporate entities and
people who trade in and for the Africa region. Diageo Africa includes all of
Diageo's business interest in continental sub-Saharan countries and outlying
islands, including Reunion, Mauritius and Seychelles. We operate through wholly
or partly owned operations and a range of partnerships and licensing agreements.
Diageo Africa region is active in brewing and distilling and our brands are
enjoyed in over 40 African countries. The region contributes to nearly a third
of Diageo's net sales of beer globally and employs over 4,500 employees.
Several of the larger Diageo companies in Africa are quoted on local stock
exchanges. All of these companies have active corporate social responsibility
programmes, covering initiatives in water, health, education and other areas of
value to the communities in which we operate.


East African Breweries Limited is one of the largest beverage companies in the
region, with breweries in Kenya and Uganda. Made up of five subsidiaries, Kenya
Breweries, Uganda Breweries, Central Glass Industries, East African Maltings and
UDV Kenya, the company has been in existence since 1923. Its flagship brands
include Tusker Lager, Pilsner, Guinness, Smirnoff Vodka, Johnnie Walker Scotch
Whisky, Senator and Alvaro non-alcoholic malt drinks

It is quoted in the three East African bourses and is the second largest company
by market capitalisation at the Nairobi Stock Exchange. Through its EABL
Foundation, the company has enriched the lives of over two million people across
the region in the past three years through the provision of water, education and
environmental care to the communities in which it operates.

Serengeti Breweries Limitedis the second largest beer company in Tanzania whose
portfolio, when combined with EABL's portfolio, accounts for approximately 28
per cent of the Tanzanian branded beer sector. SBL currently operates two
breweries in Tanzania - one in Dar es Salaam and one in Mwanza - and a third
brewery is being built in Moshi. Other brands are The Kick lager, Uhuru lager
and other brands brewed under license.

-ENDS-


This information is provided by RNS
The company news service from the London Stock Exchange
END

ACQBLBDGUSDBGGU

Diageo Plc Eabl Completes Serengeti Breweries Acquisition - WSJ.com
 
Lets see how this partnership goes whatever went wrong with TBL ..............
 
why 51% and not 49%? i think there was a need for SBL to negotiate further
 
May be tuite uchumi wetu liwalo na liwe with policies formulated by donors advices, wizi wa mafisadi kutofata sheria, tamaa za wawekezaji kupita kiasi mwishowe kutuvurugia kila kitu.

Sasa hawa jamaa ni majority shareholders katika kampuni zote mbili kubwa ni nani atake walazimisha ku-improve quality. Pili ina maana they can detect their own prices as they own the main two brewers (what sort of capitalism or competition is that).

Kwa jinsi wa-africa tunavyopenda lager inaonekana kuna faida sana si ajabu mizungu ijipe ajira Tanzania kwenye hizi kampuni za bia na sasa bei wanapanga wao katika soko kubwa la ndani. Tusijali tutafika tu under uongozi wa sasa na tuendelee kupokea kila kitu bila kuuliza athari kama kawaida yetu.

Halafu kesho bei za bidhaa zinakuwa kubwa sana chini ya JK wakati vitu kama hivi vina achiwa vipate wazi.
 
May be tuite uchumi wetu liwalo na liwe with policies formulated by donors advices, wizi wa mafisadi kutofata sheria, tamaa za wawekezaji kupita kiasi mwishowe kutuvurugia kila kitu.

Sasa hawa jamaa ni majority shareholders katika kampuni zote mbili kubwa ni nani atake walazimisha ku-improve quality. Pili ina maana they can detect their own prices as they own the main two brewers (what sort of capitalism or competition is that).

Kwa jinsi wa-africa tunavyopenda lager inaonekana kuna faida sana si ajabu mizungu ijipe ajira Tanzania kwenye hizi kampuni za bia na sasa bei wanapanga wao katika soko kubwa la ndani. Tusijali tutafika tu under uongozi wa sasa na tuendelee kupokea kila kitu bila kuuliza athari kama kawaida yetu.

Halafu kesho bei za bidhaa zinakuwa kubwa sana chini ya JK wakati vitu kama hivi vina achiwa vipate wazi.

Mkuu Juma Contena:

That is what we call 'capitalism in action',
 
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