Digital Marketing Manager (San Jose, CA)

herrypeter1 · 2012-02-03T13:46:30+00:00

Digital Marketing Manager (San Jose, CA) Please direct your responses to: jeannie.fernandez@experis.com Job Title: Digital Marketing Manager/Strategist Duration: 6 mos (renewable per quarter) Location: San Jose, CA You will be responsible for the development, integration and execution of digital media strategies in support of corporate advertising campaigns. Requirements: - BA/BS in Communications, Marketing, Advertising or related field plus 8+ years of relevant Digital marketing/ media experience. - Digital media expert with deep understanding of industry best practices and how to apply them. (Including display, mobile, custom digital, content syndication, and social media programs) - Must have direct media and planning experience - Deep knowledge of Business, News, Sports, Technology digital media space. - Digital media enthusiast with demonstrated experience in developing innovative campaigns delivering business results - Proven experience in collaboration, teamwork, cross-functional and cross-cultural groups - Have a proven ability to drive projects forward in a rapidly changing environment with a strong emphasis on team work - Proven experience in engaging and developing collaborative relationships with external media partners and media/ advertising agencies - Strong negotiation skills with external media partners, publishers and content developers - Ability to manage simultaneous projects in a fast-paced, cross-functional environment - Excellent interpersonal and communication skills both written and verbal - Proficient in MS Word, Excel and PowerPoint Key Responsibilities: - Lead strategy and execution for Media Campaigns, developing media strategies for Brand and/or Technology Solution goals - Communicate with marketing and technology solution teams to deliver a more unified marketing approach. - Able to influence teams to increase adoption of digital strategies - Facilitate planning and execution of Global campaigns. Liaison with Country/ Theater leads and agency teams to support the global planning process. - Manage media agency to assess proposals from media partners, negotiate custom digital programs and execute a well-managed and optimized digital media campaign. - Drive innovation by leveraging new media platforms/ tactics to engage with the audience and develop innovative digital programs that raise the bar on best practices in digital media. - Partner with media agency team to define key milestones of success and ongoing reporting of performance metrics. -Drive continual refinement and optimization of digital media investments. Send resume to jeannie.fernandez@experis.com for immediate consideration Jeannie Fernandez 408-369-4105

Thread starter herrypeter1
Start date Feb 3, 2012

herrypeter1

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Digital Marketing Manager (San Jose, CA)

herrypeter1

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