Eronda
JF-Expert Member
- Dec 16, 2025
- 1,157
- 590
Uganda Breweries Limited and Guinness have announced the cancellation of the highly anticipated Trophy Tour that was scheduled to take place in Uganda from October 11 to 13, 2026, citing undisclosed challenges that prevented the event from being delivered as planned.
In a statement issued on October 10, the organizers said they had worked extensively to bring the prestigious football trophy experience to Ugandan fans but were ultimately unable to proceed with the event.
"We worked hard to bring the Trophy Tour to Uganda between 11th and 13th October 2026. However, despite our best efforts, we have not been able to deliver it as planned, and it will unfortunately not be taking place as scheduled," the statement read.
The cancellation is a major disappointment for football enthusiasts, partners, and stakeholders across the country who had been eagerly awaiting the opportunity to see the trophy and participate in related activities.
Uganda Breweries and Guinness acknowledged the significance of the event to football fans and expressed regret over the development.
"We know how much this meant to fans, our partners and our stakeholders across Uganda. We apologise for this unfortunate situation," the company said.
Despite the cancellation of the Trophy Tour itself, the organizers confirmed that all previously announced watch parties will proceed as planned. The company also pledged to remain engaged with partners and maintain its support for football communities across Uganda.
The unexpected announcement has sparked reactions among football fans on social media, with many expressing disappointment while hoping the event can be rescheduled in the future.