How should you start 2014 with a great website.

SMART CODES · 2014-01-03T13:55:55+00:00

While we are still at very beginning of 2014, its not too late to start thinking about how your website can be better this year. Here are some recommendations that you can follow in order to make your company great through a great website. Start developing more original content These days, online consumers are spending more time than ever getting to know companies before they make purchasing decisions. Creating original content for your website can help you: Create brand awareness Provide value to your prospective customers Leverage your company as an industry leader Differentiate from competition Your website is often the first impression online consumers will have of you. To help them understand who you are, what you do, why it matters, and why they should care, start developing new content for your website. Start engaging with more people on social media LinkedIn, Facebook, Twitter, there you are. If you didnt see the traffic and sales numbers you would have liked to see in 2013, it might be because you failed to truly connect with online users. Social Media help your customers to understand who you are, what solutions or services you offer, and why you do what you do. Its important that you create the perception that your company is open, transparent, and interested in communicating with current and prospective customers. Social media is a tool that will allow you to strengthen your companys online reputation. Discuss specific goals with your team. Now is a great time to sit down with your team to discuss what your goals are in relation to your website. As you are starting the year 2014, you should consider asking yourself (and your team) the following questions: What is the purpose of our website? What are the top three goals we should always be keeping in mind when it comes to our website? Is what were doing on our website helping us achieve or work toward these and other goals we have (better customer service, more sales, etc.) Compile a list of other websites you like and make a note of why you like them If youve been unhappy with the design or functionality of your website, start making a list of other websites you do like in order to help you decide what updates to make in 2014. Find out what other companies in your industry are doing. Make notes about what features you like about their sites. Pay attention to things like design, usability, content, and anything else that stands out. Doing so will help you understand what it is about your website you dont like, and will put you on the right path when it comes to making any desired changes. Get out the calendar and start setting realistic deadlines. One of the most important steps you can take toward updating your website for 2014 is to get out a calendar and actually set some deadlines for any and all changes you would like to make to your website. Without deadlines and plans in place to help you reach your website goals, youll find that making any progress is fairly difficult. To avoid becoming overwhelmed with plans or frustrated with lack of progress, work on coming up with a timeline to gradually make changes to your site. Who can help you achieve all of these? SMARTCODES LTD Were IT service providers committed to helping businesses maximize their up-time while reducing IT costs, so they can focus on their day to day business. Our mission is to reduce the cost of IT Solutions for small and medium businesses in Tanzania. Below are some of our works: BANG MAGAZINEHUGO PLUS POPOTE MEDIA Smart Codes strives to create work that speaks for itself. Need a solution? Get in touch! SMART CODES New Bagamoyo Road COSTECH Sayansi Building Phone: +255 (0) 786 675 487 Fax: +255 (0) 736 600 464 E-mail: info@smartcodes.co.tz Twitter: @SmartCods

Thread starter SMART CODES
Start date Jan 3, 2014

SMART CODES

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How should you start 2014 with a great website.

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