Alex Fourie – iFix (South Africa)
Alex Fourie has started several businesses. Many of them never took off, but he struck gold with his company iFix. When Alex was told his iPhone could not be repaired he watched a YouTube video teaching himself how to fix it. He then put an advert in a local newspaper offering that service. What started in 2007 in his dorm room while he still attended university has now grown into a chain of eight stores across the country, employing about 85 people.
Alex did not only offer to fix certain phone devices, but he made a promise to customers that he would turn the average waiting time of other repair services, which could last days or even weeks, into a one-hour service. After all, who wants to be without their mobile phones for days? This gave him a huge competitive advantage.
Today, Alex also runs RiCharge, a local manufacturer of mobile phone accessories and charging devices, which his company is now selling into 12 countries across the continent, including Nigeria. He has plans to increase the production of solar power charging equipment. Alex Fourie was featured in the renowned US Forbes Magazine as one of the „30 Most Promising Young Entrepreneurs in Africa 2014‟.
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