Kenyan Firm Shakes Market with Cereal Milk

[MK254]

Yola cereal milk was released to the market on Thursday. It is the first locally produced cereal milk. Photo/Kevin Namunwa - Business Today

kenya has now joined the cadre of African nations that have embraced cereal milk drinks following the entry of Yola, a brand by a Nairobi-based processor.
The ready to drink snack by Capwell Industries was produced at the new Ksh 250 million factory and comes in a variety of flavours. The product launch is part of the firm’s strategic direction to venture into beverages as it diversifies its business.

Capwell Industries other products include Soko Maize Flour, Pearl rice, and Ranee Spaghetti.

Speaking during the launch of the Yola cereal milk drink, Capwell Industries Group Chief Executive Officer Rajan Shah said that the firm was keen to innovate and develop products that meet the needs of Kenyan consumers at the point of health convenience and utility.


“Following the quarter of a billion shilling investment, Capwell Industries has now become a fully-fledged food and beverage company with the introduction of Yola as our first foray into the cereal milk drink and thus beverage category.

“This is a strategic growth move that we have taken to expand the line of products we offer in response to an evolving Kenyan food culture,” Shah explained adding that Cereal milk drinks are already quite popular across the Southern African region.


The introduction of Yola couldn’t have come at a better time as consumers are increasingly making healthier food choices despite their daily busy routines amid strong temptations to settle for fairly unhealthy foods.

According to the CEO, a major portion of the firm’s growth comes from the peri and urban areas.

These are the areas where population expansion has continued unabated and incomes steadily rising. Consumers from these areas have become more empowered to choose quality products for their own health and well being.

“This will continue to be the core market for Yola, as we anticipate that it will certainly catch on quickly even in the peri-urban and rural areas due to its long shelf life. In fact, Yola offers Capwell Industries a growth driver in a category that is widely expected to grow by at least 50% over the next ten years as consumers vote with their mouth fr healthier beverages,” Shah concluded.

Capwell Industries claims it has taken the opportunity to provide healthy, flavourful cereal milk that is suitable for breakfast, lunch, dinner and also as a snack on the go. The drink comes in two sizes the 250 ml and 450ml that cost Ksh 40 and Ksh 60 respectively.

Capwell Ind. Ventures in Beverage Market with First Kenyan Cereal Milk

Kenya has now joined the cadre of African nations that have embraced cereal milk drinks following the entry of Yola.

businesstoday.co.ke

 

[Mikopo Chefuchefu]

Hizi si ndioYebo Yebo zilizokwama kwenye soko la huku Bongo?

 

[pingli-nywee]

Mleta mada hana nia nzuri na majirani zetu, mada kama hii haifai kabisa kwenye forum kama hii, ambayo watanzania ndio wengi. Hawa wakiskia maziwa yametajwa, swali linalofata ni; Aisee, eti flani kanywa sumu? [emoji1]

 

[babayao255]

Eti nchi inayokubwa na baa la njaa daily itusumbue,
Nonsense.

Mleta mada hana nia nzuri na majirani zetu, mada kama hii haifai kabisa kwenye forum kama hii ambayo watanzania ndio wengi. Hawa wakiskia maziwa yametajwa, swali linalofata ni; Aisee, eti flani kanywa sumu? [emoji1]

 

[pingli-nywee]

Eti nchi inayokubwa na baa la njaa daily itusumbue,
Nonsense.

Jombaa, stress zitakuua bure. Maisha ni mafupi.

 

[babayao255]

Hahaha pole Sana

Jombaa, stress zitakuua bure. Maisha ni mafupi.

 

[Naton Jr]

Ushamba kununua maziwa ya pakti lita moja kwa 5k supermarket ambayo ni industrial milk wakati organic milk kwa wafugaji direct napata kwa 1k fresh kabisa tena hayajawa diluted na maji.

 

[pingli-nywee]

Ushamba kununua maziwa ya pakti lita moja kwa 5k supermarket ambayo ni industrial milk wakati organic milk kwa wafugaji direct napata kwa 1k fresh kabisa tena hayajawa diluted na maji.

Hata kwenye supermarkets pia options ni nyingi. Kenya 'Milk ATM' na 'Milk Bar' ndio mbinu ambayo wakulima wanaitumia kunufaika zaidi na zao lao. Huwa wanazitumia kuuza maziwa fresh kwa bei nafuu. Maziwa ambayo yametoka moja kwa moja kutoka kwa wakulimia kupitia Co-operative zao. Zipo kote kote hata nje ya supermarkets, mijini kule mashinani. Kama hivi...

 

[Naton Jr]

Hata kwenye supermarkets pia options ni nyingi. Kenya 'Milk ATM' na 'Milk Bar' ndio mbinu ambayo wakulima wanaitumia kunufaika zaidi na zao lao. Huwa wanazitumia kuuza maziwa fresh kwa bei nafuu. Maziwa ambayo yametoka moja kwa moja kutoka kwa wakulimia kupitia Co-operative zao. Zipo kote kote hata nje ya supermarkets, mijini kule mashinani. Kama hivi...

Middle men are sacking the poor farmers, huku maziwa wanauza wenyewe wafugaji kwa kufanya delivery kwenye majumba ya watu most of customers wanalipa kwa mwezi au wengine wanapeleka maduka ya mangi kisha huwekwa kwenye mafriji mteja ukija inahudumia, na maziwa yenyewe ni organic na very cheap that's why packed milk is straggling in the market

 

[Lewis254]

Middle men are sacking the poor farmers, huku maziwa wanauza wenyewe wafugaji kwa kufanya delivery kwenye majumba ya watu most of customers wanalipa kwa mwezi au wengine wanapeleka maduka ya mangi kisha huwekwa kwenye mafriji mteja ukija inahudumia, na maziwa yenyewe ni organic na very cheap that's why packed milk is straggling in the market

duh! kweli muko nyuma kimaendeleo

 

[pingli-nywee]

Middle men are sacking the poor farmers, huku maziwa wanauza wenyewe wafugaji kwa kufanya delivery kwenye majumba ya watu most of customers wanalipa kwa mwezi au wengine wanapeleka maduka ya mangi kisha huwekwa kwenye mafriji mteja ukija inahudumia, na maziwa yenyewe ni organic na very cheap that's why packed milk is straggling in the market

Sio ndio hayo hayo ambayo yanauzwa moja kwa moja na wakulima wa Kenya. Fresh, organic, straight from the farm, kwa bei nafuu. Ila wakulima wa Kenya wameenda hatua moja mbele kwa kuwa na 'selling points' 'hygenic', zinazoeleweka, za kuwafikia wateja wao virahisi. Kupitia hizo 'Milk ATM's' na 'Milk Bar's'. Madukani, nje mijini hadi na ndani ya supermarkets pia. Wakenya wana utamaduni wa kunywa maziwa kwa wingi.

 

[Naton Jr]

duh! kweli muko nyuma kimaendeleo

Sio ndio hayo hayo ambayo yanauzwa moja kwa moja na wakulima wa Kenya. Fresh, organic, straight from the farm, kwa bei nafuu. Ila wakulima wa Kenya wameenda hatua moja mbele kwa kuwa na 'selling points' 'hygenic', zinazoeleweka, za kuwafikia wateja wao virahisi. Kupitia hizo 'Milk ATM's' na 'Milk Bar's'. Madukani, nje mijini hadi na ndani ya supermarkets pia. Wakenya wana utamaduni wa kunywa maziwa kwa wingi.

Kuna mikoa Tanzania wafugaji hufungasha maziwa kwenye makopo ya maji ya 1.5 lr na kuyapeleka sokoni, jioni kama kuna mengine hayajauzika wanayamwaga huko huko na kurudi na kopo tupu nyumbani kwa ajili ya kuweka maziwa mengine kesho, so you can imagine jinsi maziwa huko yalivyobwerere

Hiyo ni Kigoma Kakonko, bado Tanzania hatujafikia hatua nzuri kwenye hii sector ndio maana juzi waziri wa mifugo kaivunja board ya maziwa Tanzania, Tanzania ina maziwa mengi sanayanauzwa kienyeji

 

[HIMARS]

Maziwa lita kwa 1000 unalishwa maji

Ushamba kununua maziwa ya pakti lita moja kwa 5k supermarket ambayo ni industrial milk wakati organic milk kwa wafugaji direct napata kwa 1k fresh kabisa tena hayajawa diluted na maji.

 

[Naton Jr]

Maziwa lita kwa 1000 unalishwa maji

hiyo bei ni ya Meru, kule maziwa sio issue na Arusha kwa ujumla, 800 unapata lita

 

[Lewis254]

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