Pia wengi hawafuati procedures za kutengeneza adverts(eg wengi hawafanyi hata pre-testing kwa target audience before tangazo kuwa aired etc), pili FANI imeingiliwa na kila mtu-hizi fani zinataka watu professional kucoordinate na kuyafanya pia! Nilicoordinate matangazo fulani huwezi amini one tv spot ya 1minute kushoot tu ilichukua three days kuanzia asbh hadi jioni for 3 consecutive days ingawa editing ilifanyikia nje, Pili sometimes malipo madogo sana-client anataka tangazo iwe isiwe so mfanyabiashara hawezi kukataa pesa, na pia hiyo 10 percent hapo ndo mambo yote....