Liverpool seal record £300 million kit deal
Liverpool have announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.
In 2012 Liverpool signed a six-year deal worth £25 million a season with Warrior Sports, whose parent company is New Balance.
Their kits will be produced by New Balance from next season onwards in a deal reportedly worth up to £300 million.
Liverpool's chief commercial officer Billy Hogan said: "We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club."
Like Liverpool, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit."