Vodafone Red Alert to assist disaster victims launched
25/01/2010
Vodacom Tanzania on Sunday 24th January 2010 launched Vodafone Red Alert to appeal for contributions to assist victims of natural disasters in the country.
The campaign was launched by Vodacom Tanzania Managing Director, Mr Dietlof Mare in Dar es Salaam in the presence of Vodacom Foundations own Voda Heroes who colored the event.
RED ALERT allows Vodacom subscribers to contribute in efforts to assist victims of recent natural disasters in the country whereas four regions have been hard hit by heavy rains and winds since November 2009.
With RED ALERT Vodacom subscribers can send an SMS with the words REDALERT or MAAFA to 15599 and they will be charged 250/- from their airtime (VAT inclusive).
Subscribers may send as many SMS as they wish there are no restrictions. The campaign will run for a period of one week beginning January 24 to February 1 this year.
Mr Mare said the success of Vodafone Red Alert lies in the hands of Vodacom subscribers.
It a vehicle driven by Vodacom but can only be made possible by subscribers. There are many people out there who want to contribute when such disasters occur but do not know how and this is an opportunity to make a difference, he said.
He lauded the media for their constant effort to keep the Tanzania people informed when such catastrophes occur. He went on to extend his appreciation to a number of media house who were deeply moved and readily accepted to support this campaign.
He mentioned the media partners to this campaign as Clouds FM, Choice FM, Jambo Magazine and The Guardian & Nipashe. Others are Africa Media Group Channel 10 & Magic FM- and New Habari Corporation, publishers of Mtanzania, The African, Rai, Dimba and Bingwa.
The Director of the Disaster Management Department in the Prime Ministers Office, Maj. General (rtd) Bakari Shabani, commended Vodacom for launching the campaign and appealed to Tanzanians to contribute towards the noble cause.
When disasters occur, he said, people affected should first strive to help themselves before outside assistance arrives thus RED ALERT is a good example of a self-help initiative.
Vodacom Tanzania Corporate Affairs Managing Executive, Ms Mwamvita Makamba said, It is our duty to provide the necessary technology to enable Tanzanians to do great things, today we bring technology to assist our fellow countrymen who have been affected by natural disasters or humanitarian crises.
She went on to say that each time disaster strikes Vodacom Tanzania will activate the Vodafone Red Alert to enable subscribers to contribute towards relief efforts. Red Alert is a permanent initiative.
From: Vodacom Tanzania Website/news
1. Hapa haijatajwa Vodacom Foundation hata mara moja.