john b kimatare kimaro
Member
- Aug 4, 2014
- 20
- 36
Marketing segmentation is an essential tool in marketing used by the marketers to make investments decision.
WHAT DOES IT MEAN? Marketing segmentation is the process of dividing(segment) market into a different groups with a common traits. It is very important to underline which segment will you tackle in order to ensure proper utilization of the market and resource hence gain market advantage.
The following are the importance of marketing segmentation to any serious organization.
1. Increasing brand loyalty
2. Differentiating your brand from the competition:
3. Product development
4. Identifying niche markets
5. Stronger marketing messages
6. Targeted digital advertising
7. Better response rates and lower acquisition cost
8. Attracting the right customers
9. Staying on message
10. Driving growth
11. Enhanced profits
12. Developing effective marketing strategies
MAIN TYPES OF MARKETING SEGMENTATION
1. Demographic segmentation
2. Psychological Segmentation
3. Geographical Segmentation
4. Behavioral Segmentation
other
firmographic segmentation
day one
WHAT DOES IT MEAN? Marketing segmentation is the process of dividing(segment) market into a different groups with a common traits. It is very important to underline which segment will you tackle in order to ensure proper utilization of the market and resource hence gain market advantage.
The following are the importance of marketing segmentation to any serious organization.
1. Increasing brand loyalty
2. Differentiating your brand from the competition:
3. Product development
4. Identifying niche markets
5. Stronger marketing messages
6. Targeted digital advertising
7. Better response rates and lower acquisition cost
8. Attracting the right customers
9. Staying on message
10. Driving growth
11. Enhanced profits
12. Developing effective marketing strategies
MAIN TYPES OF MARKETING SEGMENTATION
1. Demographic segmentation
2. Psychological Segmentation
3. Geographical Segmentation
4. Behavioral Segmentation
other
firmographic segmentation
day one