Mbinu waliotumia kampuni ya Avis kutawala soko la magari ya kukodisha Marekani

BEFORE said:
Against position, kaka atujashiba madini. Ila Kama nimekuelewa unasema MTU akiwa smart zaidi yako mfanye awe rafiki yako ikishindikana urafiki Basi asiwe adui yako.
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Exactly... Hiyo Ukigeuza kwenye Biashara ni Sahihi Kabisa[emoji736]
 
Jifunze kuandika kwa mtililiko mzuri na nyama ziwe nyingi kidogo maana uandish wako havutiii kusoma ingawa una madini sana. Jaza contents ambavyo mtu atasoma kwa kuelewa zaidi. Nakufuatilia kwa karibu sana man.
 
IT Pro said:
Jifunze kuandika kwa mtililiko mzuri na nyama ziwe nyingi kidogo maana uandish wako havutiii kusoma ingawa una madini sana. Jaza contents ambavyo mtu atasoma kwa kuelewa zaidi. Nakufuatilia kwa karibu sana man.
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Shukrank Brother...[emoji1666]
 
Kwa msaa wa AI ChatGPT, huu ndio ufafanuzi wa Against Positioning Marketing Strategy.

With reference to Avis car rental, the against positioning marketing strategy works as follows:

Avis differentiated itself from Hertz, the market leader, by emphasizing its customer service and quality. Avis claimed that it had to try harder because it was not the biggest, and that it cared more about the customers’ satisfaction.

Avis challenged Hertz by pointing out its complacency, arrogance, or lack of innovation. Avis suggested that Hertz took its customers for granted, and that it did not offer the best value or service.

Avis appealed to the customers who were unhappy, tired, or curious about Hertz, and offered them a better alternative. Avis invited the customers to switch to Avis and experience the difference, and promised to reward them with loyalty programs and discounts.

Avis created a distinctive and memorable brand identity, personality, and image that stood out from the crowd. Avis used a catchy slogan, ‘We try harder’, that became synonymous with the brand, and a red and white color scheme that contrasted with Hertz’s yellow and black. Avis also used humor, irony, and self-deprecation to make its ads more engaging and memorable.
 


Mwaka wa nyuma nchini Marekani, kumekuwa na ushindani mkali sana kwenye soko la kukodisha magari, na mojawapo ya kampuni zilizotawala soko hilo ilikuwa ni Hertz. Hata hivyo, Avis iliamua kuingia kwenye soko hilo lenye ushindani mkubwa, na kujikuta inakabiliana na changamoto kubwa.

Avis ilianza kwa kujaribu njia mbalimbali za kutawala soko, lakini zote ziligonga mwamba. Walipojaribu kushindana moja kwa moja na Hertz, walipata hasara kubwa sana hadi hatua ya kutishia kufungwa kampuni hiyo. Hii ilitokana na pesa nyingi walizowekeza kwenye matangazo ambazo hazikurudi kama walivyotarajia.

Kwa kukosa matumaini, Avis chini ya uongozi wa CEO wao, Warren Avis, waliamua kubuni mbinu mpya ili kujirejesha sokoni. Mbinu hii ilijulikana kama "Against Positioning" na iliwawezesha kufanikiwa kutengeneza zaidi ya dola milioni 5 na kujiimarisha kwenye soko la kukodisha magari hadi leo hii.

"Against Positioning" ni mbinu inayolenga kutumia nafasi ya mpinzani wako sokoni kama fursa ya kujitambulisha. Hii inategemea ukweli kwamba akili ya mteja hukubaliana na vitu vinavyohusiana na yale wanayoyajua tayari. Mteja huchagua vitu vinavyoonekana kuwa vina uhusiano na kitu wanachokifahamu au wanachokipenda.

Kwa kutumia mbinu hii, Avis haikujaribu tena kushindana moja kwa moja na Hertz, bali iliamua kuwa tofauti na kujiweka kama chaguo la pili kwenye akili ya mteja. Kwa kufanya hivyo, waliweza kujiweka kwenye nafasi ya pili kwenye "Product Ladder" ya akili ya mteja, wakichukua nafasi iliyokuwa tayari inashikiliwa na Hertz.

Hii iliwapa Avis fursa ya kujitofautisha na mpinzani wao mkuu na kufanikiwa kuvutia wateja. Mbinu hii imeonyesha kuwa "Against Positioning" siyo tu njia ya kufanikiwa kwenye soko lenye ushindani mkali, bali ni mbinu inayoweza kuleta mafanikio makubwa na kusaidia kampuni kujitambulisha na kushikilia nafasi yao sokoni.
 
This is exactly what i wanted to hear..you nailed it!!.. everyone craves to be considered important.. value your customers more over anything, make each single customer feel valued.. appriciate their time at your place! Never ever shutdown a single customer, by doing so you shut 250 more.
 
Exactly My Brother...[emoji736]
 
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