A sports bar is a place where customers can eat, drink and socialize while watching the latest televised sports
events. Since sports bars are tailored to a specific clientele, they must have certain business objectives in
place to ensure success. In addition to the objectives you may see in most other businesses, like
management costs, a sports bar has to meet expectations for a bar and restaurant of its type. This means that
its proprietors must be acutely aware not only of how the bar performs, but also of how it is perceived by its
customers.