tuko katika mkakati wa kutengeneza na kukuza brand yetu mtu wa masoko ni muhimu hivyo basi
kama unadhani ww ni mbunifu, mchapakazi ,unafikiri nje ya box ,
tuambie kwanini ni ww na si mwingine kwa maneno machache tupe pia uzoefu na ujuzi wako kwa kifupMarketing I tourism ipo katika sehemu hizi:
Unless una biashara kubwa sana unaitaji watu wengi, marketing ya utalii is 100% related to your online presence, and this is 100% related to optimizing your website, social media postings, link them to website and give your url enough backlinks!
Types of marketing in tourism
1. SEO - digital marketing, which is divided in on site seo (you should learn how to do this) and off site seo, can be very expensive but if you take time you can do on your own.
2. Good service, one of the very good marketing strategy, it is slow, but very sustainable I can say, give good service and see your business grows naturally through the word of Mouth.
3. Visit tourism fares in different part of the world, and this is expensive but its another way of Marketing a very good one!
Now, if someone is serious with business they must deal with the brand very well, make sure the website is well and doing good regardless! For this you should start with onsite seo!
1. Make your website 100% optimized.
2. Get as much link as possible.
Optimizing your website is easy, but getting links take time, you need to go to forums, answers questions, put your link, facebook, create fresh content in your website, post the link in social media, pay for Facebook ad for the post that you think does well!
Do not go for paid backlinks, this can quicken your website, but google doesn’t always entertain this, organic growth is good, mwisho was siku itaumiza website yako!
I have very good knowledge in this, but I won’t take any employment, I can assist and teach someone in your office to do this, haitachukua mda, naweza kufanya on site seo mimi, lakini off site nikamfundisha mtu because it takes time!
Remove digital marketing in tourism then the other marketing can very well be done by the owner; you don’t need anyone!
Important: sites like:
safaribookings.com
Booking.com
Are killing local ability to raise on their own in long run people stop updating their sites and become lazy by paying to them and slowly disappear online and lose their brands!
90% of companies in Tanzania have given back links to Safari bookings.com, and I am telling you, we are loosing, Itafika mahali hatuwezi kufanya kitu bila Hawa watu, which is not good at all!
It’s is a very serious shame una search direct website and then you do not appear no one in google, why? Umetelekeza your website and now booking.com comes first! Sasa utakuwa unatoa commissions huko milele!
Unaweza kuwa booking.com or safari bookings.com kwa lengo la kukuza brand huku ukiwekeza kwenye website yako mwenyewe na kuhakikisha unaiendeleza!
Watu wengi wanakosea sana, unampa mtu kazi ya website, hauna knowlege yeyote, anatengeneza vizuri sana But the website:
1. Doesn’t have keywords.
2. No metter descriptions.
3. Images are not optimized.
4. H1 - and all heading not well done.
5. No ratio of keywords in content
Unakabidhiwa website nzuri kweli but on site seo is not done, hii inazuia sana growth ya website online!
Ili iwe rahisi kwako kufuatilia lazima uwe na minimum knowledge otherwise utadanganywa mpaka utashangaa, watakupa terminology zote za uongo!
