The Treasury’s decision to cut in half the tourism marketing budget raises questions about the government’s commitment to reviving this key economic sector.
Tourism sector players were hopeful that the Sh7.2 billion budget would facilitate a sustained and effective marketing campaign with tangible impact on the sector but the drive has been lacklustre.
The decision to chop off Sh3.4 billion in the supplementary budget points to a lack of a proper plan and a statement to the fact that the Treasury is less impressed by how it has been spent so far.
One hopes that the Kenya Tourism Board has got the message clear and will put down a solid plan for the next financial year , which is only three months away.
The big cut means that the Treasury was either convinced that the department was unable to absorb the funds or that it was not being spent effectively.
For many months, Kenya’s coast and major towns where tourists flock to have been safe from terror attacks thanks to the efforts of the country’s security apparatus.
Keeping these areas safe should enable the residents to feel secure and revive tourism, which is the economic backbone of the region.
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