Mindyou
JF-Expert Member
- Sep 2, 2024
- 2,536
- 7,194
Wakuu,
Watayarishi wa maudhui nchini Kenya wameingiza zaidi ya Ksh milioni 45.2 ndani ya mwaka mmoja pekee kupitia ushirikiano wao na chapa mbalimbali kwenye TikTok, jambo linaloonyesha kwa wazi namna jukwaa hilo linavyozidi kuimarisha uchumi wa kidijitali wa watayarishi.
TikTok for Business inaadhimisha mwaka mmoja tangu kuanza rasmi kwake Kenya, huku takwimu zikionyesha kuwa zaidi ya watayarishi 200 wa ndani kwa pamoja walipata zaidi ya dola za Marekani 350,000 sawa na takribani Shilingi milioni 45.2 kupitia kazi za ushirikiano na wafanyabiashara. Hii ni ishara ya kuongezeka kwa kampuni na watangazaji wanaotumia video fupi kuwafikia watumiaji wanaotegemea simu za mkononi.
Hatua hiyo inakuja mwaka mmoja baada ya TikTok kuzindua rasmi shughuli zake za kibiashara nchini humo, ikianzisha ushirikiano wa ndani kwa lengo la kuimarisha mauzo, uendeshaji wa shughuli na msaada kwa watayarishi wa maudhui.
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Kenyan content creators have earned more than Ksh.45.2 million in just one year through TikTok partnerships with brands, underscoring the platform’s growing role in powering the country’s digital creator economy.
TikTok for Business is marking its first anniversary in Kenya with figures showing that over 200 local creators collectively made more than USD 350,000 (about Ksh.45.2 million) through collaborations with businesses, as advertisers increasingly turn to short-form video marketing to reach mobile-first consumers.
The milestone comes a year after TikTok formally launched its commercial operations in the country, setting up local partnerships to strengthen sales, operations and creator support.
Aleph Holdings manages sales and operational expertise on the ground, while creator marketing platform Wowzi oversees creator management, linking brands with influencers and digital storytellers.
Sources: Citizen Digital
Watayarishi wa maudhui nchini Kenya wameingiza zaidi ya Ksh milioni 45.2 ndani ya mwaka mmoja pekee kupitia ushirikiano wao na chapa mbalimbali kwenye TikTok, jambo linaloonyesha kwa wazi namna jukwaa hilo linavyozidi kuimarisha uchumi wa kidijitali wa watayarishi.
TikTok for Business inaadhimisha mwaka mmoja tangu kuanza rasmi kwake Kenya, huku takwimu zikionyesha kuwa zaidi ya watayarishi 200 wa ndani kwa pamoja walipata zaidi ya dola za Marekani 350,000 sawa na takribani Shilingi milioni 45.2 kupitia kazi za ushirikiano na wafanyabiashara. Hii ni ishara ya kuongezeka kwa kampuni na watangazaji wanaotumia video fupi kuwafikia watumiaji wanaotegemea simu za mkononi.
Hatua hiyo inakuja mwaka mmoja baada ya TikTok kuzindua rasmi shughuli zake za kibiashara nchini humo, ikianzisha ushirikiano wa ndani kwa lengo la kuimarisha mauzo, uendeshaji wa shughuli na msaada kwa watayarishi wa maudhui.
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Kenyan content creators have earned more than Ksh.45.2 million in just one year through TikTok partnerships with brands, underscoring the platform’s growing role in powering the country’s digital creator economy.
TikTok for Business is marking its first anniversary in Kenya with figures showing that over 200 local creators collectively made more than USD 350,000 (about Ksh.45.2 million) through collaborations with businesses, as advertisers increasingly turn to short-form video marketing to reach mobile-first consumers.
The milestone comes a year after TikTok formally launched its commercial operations in the country, setting up local partnerships to strengthen sales, operations and creator support.
Aleph Holdings manages sales and operational expertise on the ground, while creator marketing platform Wowzi oversees creator management, linking brands with influencers and digital storytellers.
Sources: Citizen Digital