Eronda
JF-Expert Member
- Dec 16, 2025
- 1,157
- 590
The Uganda Tourism Board (UTB) has been unveiled as an Official Competition Sponsor of the TotalEnergies CAF Africa Cup of Nations (AFCON) 2027, marking a significant step in Uganda's efforts to position itself as a leading tourism destination on the continent.
The partnership with the Confederation of African Football (CAF) comes as Uganda, alongside Kenya and Tanzania, prepares to co-host the prestigious tournament in 2027 for the first time in East African history.
UTB said the sponsorship provides a unique platform to showcase Uganda's diverse tourism attractions, rich cultural heritage, and world-renowned hospitality to millions of football fans across Africa and beyond. The campaign is expected to highlight the country's wildlife, adventure tourism, scenic landscapes, and cultural experiences during the tournament period.
As excitement builds ahead of AFCON 2027, tourism officials see the competition as more than just a football event. They view it as an opportunity to attract international visitors, boost tourism revenue, and strengthen Uganda's profile as a premier travel destination.
"Explore Uganda beyond the game and stay for the discovery" will serve as the key message of the campaign, encouraging visitors attending the tournament to experience the country's unique attractions beyond the football stadiums.
The TotalEnergies AFCON 2027 is expected to draw thousands of visitors to the East African region, providing Uganda with a rare opportunity to leverage sports tourism and promote its "Explore Uganda" brand on a continental and global stage.