Mwanzi1
JF-Expert Member
- Sep 19, 2016
- 6,000
- 4,589
I must have missed this one.Mpesa contributes only 28% of safcom revenue... the rest is from normal telco service.. so even without mpesa, safcom would still be the largest public company Iin east and central africa ..
Btw did you know tgat Kenya has the 14th largest radio advert revenue in the world... and the 3rd largest Tv advert market in Africa after SA and Nigeria?
Kenyans spent Sh217b on adverts last year - Business Today News
Prior to 2016, Kenya’s largest advertising market was radio. Considering its small economy, Kenya has the largest radio advertising market in the Middle East and Africa region and the 14th-largest in the world. By 2021, it will generate more radio advertising revenue than Italy, a country with a bigger population and an economy more than 20 times larger,” reported PwC.
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What this tells you is that their is stiffer competition for customers from private companies in Kenya than in Tz , and the market in kenya is more open abd liberalized
Kenya being ahead doesn't bother me much about because i know with all devices in place, Tanzania has more room to grow and improve than Kenya.
What puzzles me the most is how can responsible gov allowed one company to control a particular sector unchallenged. Learn from professionals USA with Enron and Lehman brothers scandals. You might see safaricom as successful company but it's success came from the back if favoritism. GoK being regulators but at the same time is shareholder, so they tend to turn blind eye when it comes to safaricom investment practice. No one will win if they go head on head with safaricom with gov backing them.
I've mentioned this before, in Tanzania we tend to put value to the customers first than the value to the shareholders. With these kind of profits Kenyans should've asked themselves, isn't it this money was supposed to remain in our pockets and make us slightly richer?
You might sugarcoat competition in Kenya but companies like safaricom muscling their way in everything doesn't support your claim. Numerous times safaricom refuses to be broken up, they even refuse to take appropriate licences eg banking. You might say Kenya market is bigger but to who's experience, consumers? other businesses? KQ is another company which don't leave space for other to do business.