Tena isitoshe, only 3% of Nigerians do formal shopping (where one would normally pay with credit card) the rest of 97% do there shopping in kiosks, open air markets where cash is king.... If only Nigeria properly invested in Mobile money!
Kenya is the second most formalised retail economy in Africa after South Africa, a survey carried out by the New York Stock Exchange-listed research company, Nielsen has revealed.
The consumer report focusing on five sub-Saharan Africa economies, which was released on Monday, indicates that 30 percent of Kenyans shop in proper retail outlets compared to 60 percent in South Africa.
The commercial powerhouse of East Africa is ranked ahead of Ghana which has only four percent of its population patronising retail shops. It also tops Cameroon and Nigeria, both of which have two percent of shoppers visiting supermarkets.
“Even in Kenya, regarded as one of Africa’s most developed retail markets, traditional trade still accounts for 70 percent of sales,” noted the Nielsen report. The 41 percent who visit formal retail outlets do so to explore the wide variety offered by these outlets.
The most widely spread shops in Kenya are table tops, kiosks, market stalls, cosmetic outlets, telecom kiosks, drugs (pharmacists) and catering and leisure shops. 20 percent of traditional stores in Kenya are convenience outlets while 33 percent are groceries. In Cameroon, however, convenience outlets account for 48 percent of the informal trade shops.
Although the level of patronage is impressive, these supermarkets offer competitive prices and are not necessarily located within close distances from most buyers. Nielsen noted that traditional markets are still very relevant in the modern day African society.
“It is true that large African and international retailers such as Shoprite, Woolworths, and Carrefour are making investments in modern trade formats. But traditional outlets will continue to be a significant channel for reaching consumers for some considerable time to come,” read the report.
According to a Kenyan business news platform Business Daily, small retailers such as Mulleys & Sons, GreenMart, QuickMart, Maathai Supermarket, EastMatt and CleanShelf are expanding rapidly.
Kenya's Retail Economy More Formalised Than Nigeria's, Says Nielsen - Ventures Africa