I didn't question His Business decision, you did.
They are replacing super sport everywhere in EA. AZAM is not just TV, it is a MEDIA Empire in the making, they have EA's best studios, the satelite TV business as well as their own footbal club and academy. They are in the sports and entertainment business for the very long haul. And while they tie everyone in their media circle. They sell a lot of FMCG in and around Central and Eastern Africa. Azam Brand is very strong in TZ, Malawi, Zambia and Congo and they want to make sure it get's the same strength in Kenya, Uganda, Burundi and Rwanda.
AZAM Brand is about affordable products that everyday African uses, from drinking water, to food stuffs.
So spending a few Million to achieve that is certainly something they can afford easily.
Are you suggesting that an average Joe cannot question Azam's business model?
In any case, after reading a few other sources, I have figured out what Azam's business model was and it is as follows: KPL and FKF have been fighting over who has the right to run the top tier league.
Azam thought that KPL does not have rights to run the Kenyan league. They thought FIFA would rule in favor of FKF and disband KPL. So they decided to pour their money on FKF . Because KPL has a contract with Supersport, Azam assumed that Supersport will be out once KPL is disbanded.
Unfortunately for them, yesterday FIFA ruled in favor of KPL. But KPL already has a contract with supersport for 5 years. So now Azam are stuck televising a lower tier league instead of the KPL. But they are still trying to muscle their way into KPL.
Personally I do not care whether KPL or Supersport has rights to telvise the leagues in Kenya. In fact I would like it if both of them have rights. It means more money for Kenyan leagues.