Nafikiri wengi wetu mmewahi kusikia na hata kutembelea viwanda vya kutengeneza soda za Coca Cola kama kile cha Coca Cola Kwanza pale Mikocheni, DSM, Bonite Bottlers pale Shiri Matunda, Moshi, Kilimanjaro na Nyanza Bottling Co, Ltd Mwanza.
Basi ujue Coca Cola company ambayo makao makuu yake yako Downtown Atlanta, GA, Marekani sio wamiliki wa viwanda hivyo. Wamiliki wa viwanda hivyo ni wadau ambao wamelipia leseni kwa Coca Cola Company kutengeneza na kusambaza soda za Coca Cola.
Coca Cola Company huwaita Bottling Partners. Wapo zaidi ya 200 duniani na wanamiliki viwanda zaidi ya 950 duniani kote.
Coca Cola Company wanafanyaje nao biashara? U.S Coca Cola HQ wao huwapa kwanza leseni ya trade mark kutumia nembo (brand) ya Coca Cola halafu Coca Cola Co, wanawauzia tu
Concetrates
Beverage bases
Syrups
Kwa hiyo jukumu la
Linabaki kwa Bottling Partners hapa tunazungumzia akina Coca Cola kwanza, Bonite Bottlers na wengine duniani. Kwa hiyo Coca Cola Company hawamiliki, hawa-manage wala ku-control bottling companies.
Hayo ni mambo ambayo Coca Cola Company iliyo na makao makuu Marekani hayawaumizi kichwa na wamesave billions of money.
Ni mchezo rahisi sana ambao hata bilionea Warren Buffet ambaye pia ni mwanahisa kwenye kampuni hiyo aliwahi kumwambia Bill Gates:
"Even a ham sandwich could run Coca-Cola"
–Warren Buffet
Jinsi Coca Cola wanapiga pesa kwa kuuza syrup kwa bottling partners hii inaitwa The Syrup Secret:
Concentrate cost: $2.50
-Water & packaging (bottler pays) = Final product: $10+
Coca-Cola margin: 80%+
Bottler margin: 15%
FUN FACT: Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Present in 200+ countries
$46B annual revenue
Still worth >$280B.
Wakati makampuni mengi makubwa duniani yakitumia mabilioni ya pesa ili kuwafikia wateja wao worldwide, upande wa Coca Cola wamedominate global distribution without owning anything. They own the 'brand name' and the 'syrup secret'
