Sio bong tu, read this from huffingtonpost.......
''.....Dr. Margaret Hunter, head of the Sociology Department at Mills College, has seen the popularity of bleaching creams surge in recent years. "Skin bleaching is a growing phenomenon around the world and it's becoming a bigger business," she says. "Now it's a multi-billion dollar business and all the biggest cosmetic companies sell products that are supposed to lighten your skin." While you won't find many products in the U.S. that blatantly promise to bleach or whiten skin, Dr. Hunter says they are commonplace in other parts of the world. "They're popular throughout many African countries, the Caribbean, Latin America, the Middle East, India, Philippines, Japan -- broadly," she says.
Some women are willing to do whatever it takes to achieve a lighter complexion. "What's also terrifying is that we've yet to see a product that makes you look lighter and look good, and human," says columnist Jamilah Lemieux. "And that people are willing to walk around looking like aliens -- like some ghastly creature from a Steven Spielberg movie
they prefer that over their God-given color," she says in disbelief