kui
JF-Expert Member
- Mar 2, 2009
- 6,467
- 6,499
Up the Career ladder, lipstick in hand.
WANT more respect, trust and affection from your co-workers?
Wearing makeup — but not gobs of Gaga-conspicuous makeup — apparently can help. It increases people’s perceptions of a woman’s likability, her competence and (provided she does not overdo it) her trustworthiness, according to a new study, which also confirmed what is obvious: that cosmetics boost a woman’s attractiveness.
It has long been known that symmetrical faces are considered more comely, and that people assume that handsome folks are intelligent and good. There is also some evidence that women feel more confident when wearing makeup, a kind of placebo effect, said Nancy Etcoff, the study’s lead author and an assistant clinical professor of psychology at Harvard University (yes, scholars there study eyeshadow as well as stem cells). But no research, till now, has given makeup credit for people inferring that a woman was capable, reliable and amiable...
Just as boardroom attire differs from what you would wear to a nightclub, so can makeup be chosen strategically depending on the agenda.
“There are times when you want to give a powerful ‘I’m in charge here’ kind of impression, and women shouldn’t be afraid to do that,” by, say, using a deeper lip color that could look shiny, increasing luminosity, said Sarah Vickery, another author of the study and a Procter & Gamble scientist. “Other times you want to give off a more balanced, more collaborative appeal.”
In that case, she suggested, opt for lip tones that are light to moderate in color saturation, providing contrast to facial skin, but not being too glossy..
http://mobile.nytimes.com/2011/10/1...men-appear-more-competent-study.html?referer=
