gibishi
Senior Member
- Aug 12, 2016
- 182
- 268
Mkuu umemaliza kila kitu. Asante sana, Thank you Diamond PlatnumzHabari ni ya ukweli Link hii hapa
African music to add colour at Russia 2018 Soccer World Cup
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Tim Horwood, executive creative director and CEO at Mashoba Media, is a leading light in pan-African music and was awarded the contract by Coca-Cola to produce the Southern and East African music adaptations for the World Cup.
He chose artists from Uganda, Tanzania, Ethiopia, Mozambique and SA.
Colours, the Coca-Cola World Cup anthem, was composed by American pop singer Jason Derulo. It is based on the idea that music brings people together. "Colours is about how we all have an identity. And people should be proud of who they are," says Derulo.
The song was recorded in studio in Los Angeles.
Artists from all over the world were invited to add their local flavour and represent their regions, creating a pool of songs that will expose audiences to a global diversity.
Most of the collaborations were done digitally, but SA hip-hop artist Cassper Nyovest tra
"Optimism is a big Coca-Cola brand value," explains Horwood. "As an independent artist who fills up venues like The Dome and FNB Stadium, Nyovest is a success story and an inspiration. "He has done it his way, professionally and respectfully. He has taken risks with a smile on his face and pulled it off.
"He is a down to earth guy and is passionate about the pan-Africa space. It is also nice to bring a hip-hop element into the collaboration as it is a driving force on the [music] scene across the world."
Sami Dan from Ethiopia; Lizha James from Mozambique; Ykee Benda, an exciting new artist from Uganda; and Diamond Platnumz, a well-established artist from Tanzania, also produced songs, which will depict the colours and styles of their countries and challenge negative international stereotypes of Africa.velled to Los Angeles to record with Derulo."
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