Mkuu Mimi nazungimzia mfano star anakwenda dukani personal ananunuwa chote iwe kiatu,miwani,shirts,saa unazani atavaa bila brand ya kueleweka?Mkuu master wote Dunia wameingia mikataba na Makampuni mfano Messi ameingia mkataba na Nike uwezi kumuona amevaa nguo zenye nembo ya Puma kwasababu ya mkataba una mkatasa, Ronaldinho aliingia mkataba na kampuni ya Vinywaji ya Pepsi na uwezi kumuona akinywa vinjwaji vya Cocacola, unajua sasa hivi Simba wanaweza kuongeza ata newborn ya Adidas kwenye jezi yao na Diadora asiongee lolote kwasababu Diadora hana mkataba na Simba, ni Sawa na Pepsi anaweza kuingia mkataba na Simba kuweka Tangazo lake la Pepsi na MO cola asilalamike.
Huyo Kiba kaona Diadora pekee?
Mo cola mbona anatamgaza bure?
How This Is Possible: The Three-Party Deal
This structure is not only possible but is becoming increasingly common in football, especially for clubs looking to maximize commercial revenue. It moves beyond a simple two-party deal (club + brand). Here’s the typical arrangement:
1. Simba SC (The Club): They own the most valuable asset—their brand, logo, fan base, and player jerseys as advertising space. They are looking for a company to manufacture their kit and, ideally, pay them for the privilege.
2. Diadora (The Brand): They are the technical manufacturer. They have the expertise, factories, and global supply chain to design, produce, and distribute high-quality sports apparel. They want their brand on a popular team to gain exposure and sell merchandise.
3. Jay Rutty Investment Company (The Middleman / Rights Holder): This is the key to the deal. This company acts as an intermediary. Here’s what they likely do:
· Rights Acquisition: They pay Simba SC a large, guaranteed sum of money to acquire the exclusive "kit licensing rights" for a set number of years. This means Simba sells the right to produce and sell its branded merchandise to Jay Rutty.
· Brokering the Deal: Jay Rutty then turns to a technical partner like Diadora. They subcontract the actual manufacturing to Diadora, likely paying them a fee or agreeing on a profit-sharing model from merchandise sales.
· Assuming Risk: Jay Rutty takes on the financial risk. They bet that the money they make from selling Simba jerseys and other merchandise (both in Tanzania and internationally) will be greater than the lump sum they paid to Simba and the fees paid to Diadora.
In essence, Jay Rutty Investment Company is not just a middleman; they are the temporary owner of Simba's retail business. They invest upfront cash into the club and hope to make a return on that investment through retail sales.
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What Benefits Does Simba SC Get?
This model provides significant benefits to Simba SC, which is why clubs opt for it.
1. Financial Security & Large Guaranteed Cash Injection
This is the biggest benefit. Instead of earning variable, uncertain royalties from shirt sales (which might be low due to piracy or a limited retail network), Simba gets a huge lump sum payment upfront. This cash is guaranteed, regardless of how many jerseys are ultimately sold. This money can be immediately used for:
· Player Transfers and Salaries: Signing better players to dominate domestically and compete in Africa (CAF Champions League).
· Infrastructure: Upgrading training facilities, stadium amenities, etc.
· Stabilizing Finances: Ensuring operational costs are covered for the season.
2. Access to a Global Brand and High-Quality Product
· Quality: Partnering with an established international brand like Diadora ensures the team and fans receive high-quality, durable kits that meet modern standards. This enhances the club's professional image.
· Global Reach: Diadora's distribution network can help get Simba jerseys into stores across Africa and even in Europe, expanding the club's global brand presence far beyond what they could achieve alone. This is crucial for growing their international fanbase.
3. Reduced Operational Burden and Risk
· No Inventory Risk: Simba does not have to worry about manufacturing, storing, shipping, or selling the merchandise. That burden and risk fall entirely on Jay Rutty and Diadora.
· No Upfront Costs: The club doesn't have to pay for the production of the kits. They receive money instead of spending it.
4. Enhanced Marketing and Brand Perception
· Prestige: Being associated with a well-known Italian sports brand like Diadora adds a layer of prestige and "European quality" to the Simba brand. It makes the club appear more ambitious and professional.
· Marketing Support: These deals often include marketing support from the brand, such as global advertising campaigns featuring the kit, which further promotes the Simba SC name.
5. Potential for Performance Bonuses
The deal likely includes clauses where Simba receives additional bonus payments if they achieve certain sporting goals (e.g., winning the league, progressing far in the CAF Champions League). This aligns the success of Jay Rutty's investment with the club's on-field performance.
In a Nutshell:
Simba trades the uncertain long-term profits from shirt sales for a large, guaranteed cash payment today. They offload all the work and risk of manufacturing and retail onto Jay Rutty and Diadora, while simultaneously boosting their brand image with a high-quality product from a renowned international supplier.
This deal is a sign of Simba's commercial growth and ambition to operate like a top-tier modern football club.
Hapa nikauliza kama hii partnership ipo sehemu yoyote duniani au Simba wamejitungia tu huu mchango?
Yes, absolutely. The partnership structure you described—where a third-party intermediary (like Jay Rutty) acquires the rights from a club and then sub-licenses the manufacturing to a brand—is a well-established model in global football. It's often referred to as a "rights holder" or "merchandising partner" model.
Here are some prominent examples from around the world, which show how common this strategy is:
1. The Classic Giant: Kitbag & (Historically) Manchester United
· How it worked: For many years, the megastore and global e-commerce operations for Manchester United were not run directly by the club or Nike (their kit maker at the time). Instead, the rights were held by a company called Kitbag.
· The Parties:
· Club: Manchester United (rights owner)
· Middleman/Rights Holder: Kitbag (paid for the rights to run retail)
· Brand: Nike (paid to be the technical kit supplier)
· The Benefit for MUFC: They received massive, guaranteed payments from both Kitbag for retail rights and Nike for the kit supply, insulating them from the risk of slow sales seasons. This model was a cash cow for the club.
2. The South American Standard: Rights Holder Dominance
This model is extremely prevalent in South America, where specialized sports marketing firms often control multiple aspects of a club's commercial operations.
· *Example: * Brazilian and Argentine Clubs
· The Parties:
· Clubs: Corinthians, Flamengo, River Plate, Boca Juniors, etc.
· Middleman/Rights Holder: Companies like ****Nike (through its subsidiary, Umbro, in the past) or specialized local firms often act as full "rights holders." They don't just make the kit; they pay for the right to handle all merchandising and sometimes even other commercial aspects.
· The Benefit for Clubs: These deals provide the crucial upfront cash that many South American clubs need to manage their finances and retain talent. The rights holder assumes all the risk and responsibility for production and distribution across a vast continent.
3. The European Example: 4050 & FC Barcelona
· How it worked: For a period, FC Barcelona's off-pitch apparel (called "travel wear" or "casual wear") was handled separately from their official playing kit (made by Nike).
· The Parties:
· Club: FC Barcelona (rights owner)
· Middleman/Rights Holder: 4050 (a Danish retailing company) acquired the license to produce and sell Barça's casualwear collection.
· Brand: 4050 likely manufactured the apparel themselves or sub-contracted it.
· The Benefit for Barça: It allowed the club to segment its commercial offerings, tapping into a specialist company for fashion-oriented apparel to reach a different market, all for a guaranteed fee.
4. The Industry Specialist: Fanatics
· How it works: Fanatics is the modern-day giant in this field. They have revolutionized sports merchandising by securing long-term, exclusive rights to operate e-commerce and, in many cases, retail for countless teams across major leagues (NFL, NBA, MLB, Premier League, etc.).
· The Parties:
· Clubs/Leagues: Hundreds of properties, including Chelsea, Manchester City, and entire leagues.
· Middleman/Rights Holder: Fanatics pays huge sums for the exclusive right to be the manufacturing and retail partner.
· Brand: Interestingly, Fanatics often is the manufacturer. They also have a sub-brand called "Fanatics Branded" that produces kits for many teams. In other cases, they handle the retail for kits made by Nike or Adidas.
· The Benefit for Clubs: Leagues and clubs get massive guaranteed checks from Fanatics. In return, Fanatics gets a monopoly on production and distribution, allowing them to leverage their scale and technology to maximize profits.
Key Takeaway:
The Simba-Diadora-Jay Rutty deal is not an anomaly; it's a sign of the club's growing commercial sophistication. By employing this model, Simba is leveraging its strong brand in a way that mirrors the strategies of the world's biggest clubs:
1. Securing large, upfront financial guarantees.
2. Transferring inventory and operational risk to a specialist partner.
3. Gaining access to global-quality products and distribution networks.
This structure is a clear indicator that Simba is viewed as a valuable commercial property, attractive enough for an investment company to bet a significant amount of money on the future sales of its merchandise.
Post zilizofunga mjadalaJe alikiba kalipwa na diadora maana jez yake ina hiyo nembo
Unazungunzia Star wa Jalalani au Star wa Ulaya? Maana master wote wanaMuziki na Wana michezo Mfano Mbappe au Ronaldo wote awa wameingia mikataba na Makampuni ya nguo, ni ngumu kukuta Ronaldo anaenda Dukani kununua au kuvaa nguo na viatu vya kampuni ambayo hana mkataba nayo, Ronaldinho aliingia mkataba na Pepsi sasa siku moja Ronaldinho kwenye kujiwa mezani paliwekwa Soda ya Cocola, Baada Pepsi kuona tu wakavunja mkataba wa Matango ya Biashara na Ronaldinho, Viongozi wetu hawajui Biashara ya Matangazo, ndiyo Maana MO anawajazia matangazo kwenye Jezi ya Simba.Mkuu Mimi nazungimzia mfano star anakwenda dukani personal ananunuwa chote iwe kiatu,miwani,shirts,saa unazani atavaa bila brand ya kueleweka?
Sio Kila kitu star anachovaa ameingia mkataba na kampuni..
Hyo ndy point yng kwamba watu wanaojielewa lazima wavae brand na sio kuvaa kitu hakina jina.
Ila jezi ya simba imejaa matangazo jamani🤦🤦 utadhani ubao wa matangazo pale ofisi ya mtendaji wa kataNimeshangaa kuona Simba wanaweka nembo ya diadora kifuani kwenye jersey, wakati diadora hakuweka hata ah 100 pale Simba
Tukumbuke aliyeshinda zabuni ya kutengeneza jezi ni jayrutty na sio diadora,
Jayrutty ndo alienda nae kumsaka diadora amtengenezee jersey, kwaiyo mwenye haki ya kuonekana kwenye jersey ni jayrutty tu
Ni sawa na pale Yanga mzabuni wa kutengeneza jersey ni GSM, lakini GSM alimtafuta Sheria Ngowi amtengeneze, na hatujawahi kuona jersey ya Yanga ikiwa na nembo ya Sheria Ngowi
Simba wanazidiwa na Ali Kiba anatambua thamani yake aligoma kuvaa jersey ya Simba yenye nembo ya betway, anataka betway atow pesa ndo avae chata yake
Jezi ya Simba imejaa matangazo kama gazeti la saniView attachment 3461686View attachment 3461687
Kwhyo Ronaldo akiona hata miwani dukani hawezi kununuwa hadi aingie mkataba na kampuni?Unazungunzia Star wa Jalalani au Star wa Ulaya? Maana master wote wanaMuziki na Wana michezo Mfano Mbappe au Ronaldo wote awa wameingia mikataba na Makampuni ya nguo, ni ngumu kukuta Ronaldo anaenda Dukani kununua au kuvaa nguo na viatu vya kampuni ambayo hana mkataba nayo, Ronaldinho aliingia mkataba na Pepsi sasa siku moja Ronaldinho kwenye kujiwa mezani paliwekwa Soda ya Cocola, Baada Pepsi kuona tu wakavunja mkataba wa Matango ya Biashara na Ronaldinho, Viongozi wetu hawajui Biashara ya Matangazo, ndiyo Maana MO anawajazia matangazo kwenye Jezi ya Simba.
Mkuu ukizungumzia Nike, Adidas unazungumzia Dunia na Ukimtaja Ally Kiba kwenye Hoja za Nike au Adidas ni sawa utake kufananisha Bahari na mto Msimbazi ambao Dunia hauuju. wachezaji wa Timu kubwa mfano wachezaji wa Liverpool timu yao inaingia mikataba na makampuni Makubwa kupitia Wachezaji we ujawahi kusikia kampuni imetoa inawapa wachezaji magari ya Lamborghini ili watumie kwa mwaka mzima, Neyma aliingia mkataba na Nike wa kuvaa nguo na Viatu zenye nembo za Nike tu na hawezi kuvaa nguo au viatu kampuni nyingine mpaka mkataba umalizike, ni sawa Ally Kiba akiwa Balozi wa Hallotel hawezi kuvaa nguo zenye nembo za Tigo au Vidacom.Kwhyo Ronaldo akiona hata miwani dukani hawezi kununuwa hadi aingie mkataba na kampuni?
Sio kwl mkuu..
Punguzeni mambo ya vijiweni.
Kwhyo Ronaldo hata simu anayinunuwa ameingia mkataba na kampuni ya simu?
Shuka anayojifunika kaingia mkataba?
Sio kwl.
Hyo Kiba ukiangalia kaitu alichovaa kina brand either Nike au Adidas kwahyo ameingia mkataba na kiwanda cha viatu?
Au anavaa kandambili za Bata?
Mastaa wakiwa nje ya camera au nje ya uwanja wanavaa vitu brand na hawana mkataba wowote na kampuni.
Nimetaja Ally kiba sababu Kuna bandiko Moja mitandaoni ameoneka amevaa jezi ya Simba halafu kwenye neno BETWAY ameliziba na ameweka nembo ya SIMBA.Mkuu ukizungumzia Nike, Adidas unazungumzia Dunia na Ukimtaja Ally Kiba kwenye Hoja za Nike au Adidas ni sawa utake kufananisha Bahari na mto Msimbazi ambao Dunia hauuju. wachezaji wa Timu kubwa mfano wachezaji wa Liverpool timu yao inaingia mikataba na makampuni Makubwa kupitia Wachezaji we ujawahi kusikia kampuni imetoa inawapa wachezaji magari ya Lamborghini ili watumie kwa mwaka mzima, Neyma aliingia mkataba na Nike wa kuvaa nguo na Viatu zenye nembo za Nike tu na hawezi kuvaa nguo au viatu kampuni nyingine mpaka mkataba umalizike, ni sawa Ally Kiba akiwa Balozi wa Hallotel hawezi kuvaa nguo zenye nembo za Tigo au Vidacom.
Hapo kwa Ally Kiba atakua ataki BETWAY labda kwa sababu zake binafsi na siyo za Kibiashara, Kwasababu Wasanii wetu na Wanamichezo bado wapo Nyuma na Ulimwengu wa sanaa na michezo, Ndiyo maana leo hii utakuta wasanii wana kusanywa kama kuku na CCM na kutumbuiza kila mkoa kwenye kampeni, Mpaka kampeni zikiisha ukiwauliza umeingiza kiasi gani cha pesa hakuna jibu la maana atakalo kupa, ndiyo Maana wakiugua magonjwa yasiyoambukiza wanashindwa kujitibu wanabaki kutembeza bakuli, Ukiwauliza wasanii mnamikataba na CCM ya kuitungia nyimbo hawana jibu, hawajui kama Viongozi wa Chama wao wanatajilika kupitia Kampeni.Nimetaja Ally kiba sababu Kuna bandiko Moja mitandaoni ameoneka amevaa jezi ya Simba halafu kwenye neno BETWAY ameliziba na ameweka nembo ya SIMBA.
kwmba hatangazi DIADORA Wala BETWAY bure.
Yeye pia ikawa ni agenda kwenye Uzi huu.
Ila ninachojuwa Mimi ni kwmba watu wa maana hawavai vitu bila kuwa na Brand.
Hata iwe nzr kiasi gn kama hakina brand ni FAKE.
Sawa mkuuHapo kwa Ally Kiba atakua ataki BETWAY labda kwa sababu zake binafsi na siyo za Kibiashara, Kwasababu Wasanii wetu na Wanamichezo bado wapo Nyuma na Ulimwengu wa sanaa na michezo, Ndiyo maana leo hii utakuta wasanii wana kusanywa kama kuku na CCM na kutumbuiza kila mkoa kwenye kampeni, Mpaka kampeni zikiisha ukiwauliza umeingiza kiasi gani cha pesa hakuna jibu la maana atakalo kupa, ndiyo Maana wakiugua magonjwa yasiyoambukiza wanashindwa kujitibu wanabaki kutembeza bakuli, Ukiwauliza wasanii mnamikataba na CCM ya kuitungia nyimbo hawana jibu, hawajui kama Viongozi wa Chama wao wanatajilika kupitia Kampeni.
Kwa hiyo Sheria Ngowi (Designer) ni sawa na DiadoraNimeshangaa kuona Simba wanaweka nembo ya diadora kifuani kwenye jersey, wakati diadora hakuweka hata ah 100 pale Simba
Tukumbuke aliyeshinda zabuni ya kutengeneza jezi ni jayrutty na sio diadora,
Jayrutty ndo alienda nae kumsaka diadora amtengenezee jersey, kwaiyo mwenye haki ya kuonekana kwenye jersey ni jayrutty tu
Ni sawa na pale Yanga mzabuni wa kutengeneza jersey ni GSM, lakini GSM alimtafuta Sheria Ngowi amtengeneze, na hatujawahi kuona jersey ya Yanga ikiwa na nembo ya Sheria Ngowi
Simba wanazidiwa na Ali Kiba anatambua thamani yake aligoma kuvaa jersey ya Simba yenye nembo ya betway, anataka betway atow pesa ndo avae chata yake
Jezi ya Simba imejaa matangazo kama gazeti la saniView attachment 3461686View attachment 3461687
Yaani diadora iwalipe Simba kwa kuwatengenezea jezi? We kweli TUTUSANdo maana nikamwambia awali kabisa huna akili
Simba inatakiwa ilipwe pesa ili wavae nembo ya diadora. Simba ni brand kubwa.
Ndo maana Ali Kiba anajua thamani yake aligoma kuvaa betway anataka wakae mezani wampe pesa avae awatangaze.
Acha umbumbumbu
Simba au Yanga wakitaka jezi za Puma, Nike, Adidas itabidi walipe hizo kampuni. Wakati huo huo Puma, Nike, Adidas wanazilipa timu kama Manchester United, Real Madrid, Barcelona nkMkuu wananchi tunapenda kuona timu zetu zikiingia mikataba moja kwa moja na kampuki za vifaa vya Michezo bila kupitia mawinga, tunaka kuona kama ilivyokua Betway walivyoingia mkataba moja kwa moja na Simba, Tunataka siku moja Adidas, Puma, Nike wakiingia mkataba na timu zetu na siyo mawinga.
Wawalipe kwasababu gani na mbona hizo Kampuni zipo kwenye timu ndogo kuliko Simba na Yanga, Ukiangalia Ligi za Misri, Tunisia. Ata Ghana na South Africa utaona timu ndogo kama Namungo au Kmc zina vaa jeza za Puma, Nike, na Adidas.Simba au Yanga wakitaka jezi za Puma, Nike, Adidas itabidi walipe hizo kampuni. Wakati huo huo Puma, Nike, Adidas wanazilipa timu kama Manchester United, Real Madrid, Barcelona nk
WanalipaWawalipe kwasababu gani na mbona hizo Kampuni zipo kwenye timu ndogo kuliko Simba na Yanga, Ukiangalia Ligi za Misri, Tunisia. Ata Ghana na South Africa utaona timu ndogo kama Namungo au Kmc zina vaa jeza za Puma, Nike, na Adidas.
Nimeshangaa kuona Simba wanaweka nembo ya diadora kifuani kwenye jersey, wakati diadora hakuweka hata ah 100 pale Simba
Tukumbuke aliyeshinda zabuni ya kutengeneza jezi ni jayrutty na sio diadora,
Jayrutty ndo alienda nae kumsaka diadora amtengenezee jersey, kwaiyo mwenye haki ya kuonekana kwenye jersey ni jayrutty tu
Ni sawa na pale Yanga mzabuni wa kutengeneza jersey ni GSM, lakini GSM alimtafuta Sheria Ngowi amtengeneze, na hatujawahi kuona jersey ya Yanga ikiwa na nembo ya Sheria Ngowi
Simba wanazidiwa na Ali Kiba anatambua thamani yake aligoma kuvaa jersey ya Simba yenye nembo ya betway, anataka betway atow pesa ndo avae chata yake
Jezi ya Simba imejaa matangazo kama gazeti la saniView attachment 3461686View attachment 3461687