Mkuu! to use common name its absolute fair, lkn kutumia celebrities' names ambayo mengine yanatumika kama "brand" zao huko si sawa kwa namna moja au nyingine inaweza ku-influence sales so kwanini wasi-benefit na hayo mapato kupitia majina yao.
Why in USA wasitumie P Diddy au Jay Z hizo ni beyond names hizo ni brand na zina IP.
Issues hapa ni kuchanganya common names na celebrities' commercial names. Wakitumia Judith hiyo iko sawa lkn wakiweka Lady Jaydee then watatakiwa kulipa sababu Jaydee ana mashabiki watakuwa influenced kununua bidhaa siyo sababu ni Coca Cola bali kuna Jaydee brand attached to it.
Mkuu! to use common name its absolute fair, lkn kutumia celebrities' names ambayo mengine yanatumika kama "brand" zao huko si sawa kwa namna moja au nyingine inaweza ku-influence sales so kwanini wasi-benefit na hayo mapato kupitia majina yao.
Why in USA wasitumie P Diddy au Jay Z hizo ni beyond names hizo ni brand na zina IP.
Issues hapa ni kuchanganya common names na celebrities' commercial names. Wakitumia Judith hiyo iko sawa lkn wakiweka Lady Jaydee then watatakiwa kulipa sababu Jaydee ana mashabiki watakuwa influenced kununua bidhaa siyo sababu ni Coca Cola bali kuna Jaydee brand attached to it.
Hivi wanaweza tu kutumia Lady Jaydee au Le Mutuz bila kuwasiliana nao na wao kuridhia?
Sasa tuseme hao maselebu wa bongo nao wameridhia kwa sababu na wao wanapata promo ya bure, tatizo liko wapi?
Hivi seriously kampuni kama Coca-Cola ambayo imekuwepo kwa miaka 128 inahitaji endorsements za mtu kama Wema?
Y'all can't be serious.
Coke also reached out to celebrity influencers with a large social media track by sending personalized kits with a Coke product bearing their name and campaign messaging to share with their network of fans.
http://www.newsgeneration.com/2014/03/27/pr-case-study-share-a-coke/
Sasa tuseme hao maselebu wa bongo nao wameridhia kwa sababu na wao wanapata promo ya bure, tatizo liko wapi?
Mawasiliano yapo ila ufahamu wa hawa maselebu wetu wako tofauti na pia kuchangiwa na kutotambua nguvu za majina yao.
Kwenye promo ya bure ndivyo kama unavyoona mtu mwenye degree tatu exposure nje ya nchi for over 30yrs still ajitambui kuwa jina lake could be a brand.
Sasa hapo hapo wapo wanaotambua nguvu ya majina yao hivyo japokuwa Coca ni among poweful brand in the world lkn stil watu kama Wema au Jide wanauwezo wa kuinfluence Coca's sales kwa mashabiki wao. Ambacho mimi nakubaliana nacho kabisa na wanastahili malipo.
This article failed to mention at least one of the celebrity whom have been reached by CocaCola.
Hizi info za blogs are not reliable source of info as they could be written by anybody, any where without any verification of materials displayed.
Okay, sasa kama yapo tatizo liko wapi? Hayo majina yao yalichapishwa bila ridhaa yao?
Kusema ukweli mimi naona hapa kuna overreaction inayotokana na ujinga (ujinga siyo tusi, btw) tu.
Coca-Cola is a global conglomerate that has been around for almost 129 years. It doesn't need no-talent celebs to endorse its products.
Kilichotokea hapo ni win-win situation.
Sidhani kama Wema na Jide wanaweza kuongeza mauzo ya Coca-Cola.
Brand ya Coca-Cola ni iconic.
If anything, profile ya hao no-talent celebs ndo inaweza kuwa raised na Coca-Cola na pengine kuongeza idadi ya watu wanaowajua.
Lakini kudai eti Wema aongeze mauzo ya Coke kisa jina lake lipo kwenye chupa? Sidhani hata kidogo.
Labda kwa Azam Cola lakini siyo Coca-Cola, the iconic brand that's almost 129 years old.
Mfano rahisi tu Global Publishers mauzo ya magazeti yao yanakuwa influenced na hawa hawa maselebu. Unapoangalia hili swala try to be neutral,
Have you also followed and read what is in the hyperlinks of the article?
Mkuu hapa kinachofanyika ni guess work pia hujawatendea haki sababu umewa-undervalue.
Tazama number of followers kwenye social media (twitter, facebook etc) Mfano rahisi tu Global Publishers mauzo ya magazeti yao yanakuwa influenced na hawa hawa maselebu. Unapoangalia hili swala try to be neutral,
pili kama CocaCola hawawahitaji hawa maselebu kwanini waliianzisha mawasiliano nao. Wangetoa tu makopo yao na majina common 200 simple leo kusingekuwa na hata hii debate hapa. Wamefanya hizo kwa sababu wananajua wakitumia majina yao mauzo yatakuwa maradufu simple.
mkuu kwanza utambue hii ni PR blog, pili hawa celebrity waliowekwa humo ndani hapo UK kwenyewe kuna watu wanaweza kutowatambua wao ni nani. Hivyo utaona wanavyotumia maneno ya ushabiki "celebrity inflencers" "large social media track" then we should ask our self how large is it? are these global celebrity influencers or local ones?
in short still this info are questionable if you briefly read about the blog itself?
Pili hivi hao maselebu hawanufaiki kwa lolote kwa Global Publishers kuwaandika magazetini?
So, hawa maselebu wawe compensated na global publishers kwa kunufaika na habari zao? Sidhani una maana hiyo.
Pili hivi hao maselebu hawanufaiki kwa lolote kwa Global Publishers kuwaandika magazetini?
Nenda Google images search share a coke and celebraties utawaona wengi tuu na chupa zao za maji meusi.
Nenda Google images search share a coke and celebraties utawaona wengi tuu na chupa zao za maji meusi.
Kunufaika kupo sababu majina yao yanakuwa machoni mwa watu at all the time (PR). Ila kuna sehemu mbili inaweza ku-damage image au kuwaongezea umaharufu.
Mkuu kuna image nyingine wahuni wamezitengeneza tu,