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Box Office: Kevin Hart's 'Think Like A Man Too' Tops Weekend With $30M

Sony‘s Think Like A Man Too earned a perfectly rock-solid $30 million over its debut weekend. The Tim Story-directed ensemble is of course a sequel to the late-April 2012 release Think Like A Man, which opened with a whopping $33 million the weekend before the start of the summer season. That the film didn't open as high as the first one shouldn't be a surprise, as the monster debut the first time around was partially due to pent-up demand for the kind of film it was. That picture was something of an anomaly, a mainstream ensemble romantic comedy that just happened to be filled with black actors and actresses. This was the kind of thing we saw more often in the late 90′s/early 00′s (think The Brothers or The Best Man), but they faded away as most niche-targeted releases faded away due to slowing DVD sales and the domination of the four-quadrant global blockbuster.

As such, a film like Think Like A Man, based on Steve Harvey's self-help book and co-starring the slowly break-out Kevin Hart, was a feast to the hungry. Two years later, for what it's worth, said audiences are just a little better fed. The picture, which starred Michael Ealy, Jerry Ferrara, Meagan Good, Regina Hall, Kevin Hart, Taraji P. Henson, Romany Malco, Gabrielle Union, Chris Brown, and Steve Harvey, had a relatively healthy domestic theatrical run, ending with $96 million on a $12m budget. It was almost one-of-a-kind, and it arguably kick-started a mini-comeback for its ilk.


Two years later, almost everyone (save Mr. Brown and Mr. Harvey) are back and bringing Wendi McLendon-Covey along for Think Like A Man Too. This epic sequel reunites the gang to avenge the murder of their mentor (Steve Harvey), during which they encounter a sinister mastermind (Chewitel Ejiofor) who exposes horrible truths about their friendship and their destinies. Oh, how I wish that last sentence were remotely true, but really it's just about the whole gang going to Las Vegas for a wedding. The Screen Gems-distributed picture, produced by Rainforest Films and Will Packer Productions, cost $24 million, meaning it will be a big hit even if it doesn't quite reach the highs of the original film, which is a toss-up since it's going to open right around where the original film did.
That the sequel isn't opening higher than the original isn't exactly a surprise. Aside from dropping in the more competition-heavy summer season, it can be argued that the first film basically played like a sequel by virtue of serving a painfully under-served target audience. The original film so explicitly served such an undernourished demographic (black moviegoers who crave secular black-centric mainstream entertainment that isn't focused on the horrors of racism and/or slavery) that it basically played at the peak potential for said kind of film.
After all, The Best Man Holiday actually opened with a little less ($30m) in November of 2013. The R-rated About Last Night (which also starred Kevin Hart, Michael Ealy, and Regina Hall) opened with $25 million over Valentine's Day weekend this year. But that's the nice thing about only costing $23m to produce. Even if the film's initial success was predicated on general audience curiosity that won't necessarily turn out the second time around, Think Like A Man Too is all-but-guaranteed to be profitable. So kudos to Kevin Hart (and director Tim Story) on his second $30m+ weekend of the year. The film played 63% female and 59% over 30 years old.


The other new release is Clint Eastwood's Jersey Boys. The $40 million R-rated drama is of course an adaptation of the popular Broadway show charting the rise and fall of The Four Seasons. There was pretty much zero buzz around this one, as Warner Bros.' (a division of Time Warner, Inc.) marketing has been playing up the legacy of Clint Eastwood as a filmmaker. Eastwood as a director in a film he doesn't star in usually means a $37m domestic gross at best. Which means the fact that it made $13.52 million over the weekend basically qualifies as a win. Heck, this is the biggest opening weekend ever for a film that Clint Eastwood directed but did not star in.
Mystic River was the exception eleven years ago, as that Boston crime drama won a few Oscars and grossed $90m off a $10m debut weekend. Otherwise, the best case norm is the $37m grosses of Invictus and J. Edgar, and those biopics were year-end Oscar pushes with the likes of Matt Damon, Morgan Freeman, and Leonardo DiCaprio. Jersey Boys has no box office stars (Christopher Walken is a national treasure, but he's not a "all-by-myself" movie star), and it's not a year-end prestige picture (the reviews are mixed-negative). That the film opened at all is indeed a testament to the source material, Eastwood's name, and the utter lack of anything like it in the marketplace right now.
If anything, it's an almost courageous bit of counter-programming, offering a major release in the heart of summer that is aimed at much older audiences that those usually targeted during the May-August months. Said older audience is also the one least likely to race out on opening weekend to catch a film, so expect to see comparative legs over the next month providing it can hold onto theaters.As somewhat expected, the film played 92% over-25 years old, 84% over 35, and 72% over 50.
The show is popular among older audiences, but it isn't the pop culture item that Les Miserables or Rent was in their respective days. Heck, even Rock of Ages, which had a case full of "names" (Russell Brand, Paul Giamatti, Catherine Zeta-Jones, Malin Akerman, Mary J. Blige, Alec Baldwin, and Tom Cruise) and a kitchy "I Love the 80′s!" hook, opened on this same weekend in 2012 to just $14 million. That Jersey Boys is going to get anywhere close to that counts as a minor win for an unconventional summer release. Warner gets credit for putting it out there anyway. Having a diverse slate means having films that don't necessarily guarantee $50m opening weekends



 
kandukamo1 said:
Waisema tears of the sun ama.....?
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Katavi said:
ndio Tears of the sun.
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Tears of the sun ni ya zamani sana ila siwezi kuitoa kwenye hazina ya movie zangu............

kwa wanaopenda movie za msituni na bunduki this is the movie to watch.............

hii movie ilipigwa bunduki bunduki hatari kabisa........ naipenda sana hiyo kitu.

hlf nyingine nzuri zenye maudhui ya migogoro ya kiafrica Angalia DARFUR , DIAMONDS . BLOOD DIAMONDS.

Ukitaka maudhui ya kijeshi kama hiyo kuna WE WERE SOLDIERS , THE ROCK . Hizi nazo ni balaa.....
 
i love action movie s i will be back on this thired
 
 
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BAK said:
Movie lovers you have to see this one....Expendables 4 is in the pipeline.
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Dah hiyo Four nawaomba wakina Sly wajipange sana maana hii Three Ume-leak hadi huruma.... Hata box office hawajafunika.....
So sad aisee kwa wakongwe!
 
Reactions: BAK
Mkuu jouneGwalu, reviews za expendables 3 pia hazikuwa nzuri na wengi huangalia movie reviews kabla ya kuamua kwenda kuiona movie yoyote ile na ndio maana imeflopp kwenye box office. Hii expendables 3 mimi nimeipenda ukilinganisha na #1 & 2 ila kuna scenes ambazo kusema kweli hazikustahili kuwemo maana ziliongeza tu urefu wa movie bila kuongeza chochote cha maana, labda expendable 4 itakuwa bomba zaidi kuliko zilizotangulia.

jouneGwalu said:
Dah hiyo Four nawaomba wakina Sly wajipange sana maana hii Three Ume-leak hadi huruma.... Hata box office hawajafunika.....
So sad aisee kwa wakongwe!
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