ndupa
JF-Expert Member
- Jan 25, 2008
- 4,403
- 148
Hahahhaaaa nimeipenda...ila ni kawaida yetu binadam...huwa tunaangalia makosa tu na sio ujumbe!!! Nahisi jamaa kashikwa pabaya sasa anatafuta pa kutokea.... cc @mlibelari
Last edited by a moderator:
Mnawachukuliaje watu wa GNLD na Forever Living Products?
Mnawachukuliaje watu wa GNLD na Forever Living Products?
- Thread starter LIKUD
- Start date
Hahahhaaaa nimeipenda...ila ni kawaida yetu binadam...huwa tunaangalia makosa tu na sio ujumbe!!! Nahisi jamaa kashikwa pabaya sasa anatafuta pa kutokea.... cc @mlibelari
mkuu uwe unauliza kwanza au unafanya utafiti angalau hta kidogo nimeona wengi humu mnapozungumzia network marketing mnazilenga forever na gnld hamjui km kuna makampuni mengi ya network marketing, binafsi kampuni niliyopo mimi bei ya kujiunga ni elfu thelathini na nne na bei za product zao sio kubwa kiivo na kwny biashara ukishasema utapata wp wa kumuuzia trust me hutopata wa kumuuzia just try to be positive then utaona mambo yanafunguka
Mungu Mweusi
JF-Expert Member
- Oct 20, 2014
- 1,474
- 1,080
Makanjanja
Tayana-wog
JF-Expert Member
- Feb 26, 2012
- 24,844
- 29,126
Menu
Marketing
5 min read [h=1]Is Network Marketing Just a Scam?[/h] There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Today's Most Read
Starting a Business Can Be Like, Well, So Many Things You'll Never Hear Successful People Say These 15 Phrases Tim Cook Is Gay. But As Apple's CEO, That Isn't His Biggest Revelation. 4 Ways to Revamp Your Marketing to Mesmerize the Crowd 5 Ways to Get Your First Customer
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
[/TD]
[/TD]
15
Communications [h=3]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h]
Gifs [h=3]Here are 5 Ways GIFs Can Amplify Your Content[/h]
Customer Loyalty [h=3]Customers Demand These 2 Fundamental Aspects of Authentic Brands[/h]
December 25, 2000 Q: Some friends continue to try to recruit me into network marketing deals that seem like some type of money game or pyramid. Other friends tell me they're illegal and I'll get into trouble. How do I know what's legal and legitimate?
A: To help you understand what network marketing is, I must first explain what it isn't. First, network marketing isn't a pyramid scheme. Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they'll get rich. A pyramid is strictly a money game and has no basis in real commerce. Normally, there's no product involved at all, just money changing hands. Modern-day pyramids may have a product, but it's clearly there just to disguise the money game.
Network marketing is a legitimate business. First, it's based on providing people with real, legitimate products they need and want at a fair price. While some people do make a lot of money through network marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services.
Pyramids are illegal and are based on taking advantage of people. For a person to actually make money in a pyramid scheme, someone else has to lose money. But in network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful. Network marketing has proved itself as part of the new economy and a preferred way to do business here and around the world.
Network marketing isn't about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.
Network marketing isn't a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Many would say those people are lucky. But success in networking isn't based on luck. (Unfortunately, money won't sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles.
Now let's discuss what network marketing is. Network marketing is a serious business for serious people. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. Just follow the simple, proven and duplicable system that the good companies provide.
The real key is this: Network marketing is all about leverage. You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts. J. Paul Getty, who created one of the world's greatest fortunes, said "I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts." This very basic concept is the cornerstone of network marketing.
For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.
By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.
With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. Network marketing is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business. Network marketing is a people-to-people business that can significantly expand your circle of friends. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.
[TD="bgcolor: #CC0000, colspan: 3"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="colspan: 2"]
[/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="width: 7"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"]
[/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 5"] [/TD]
Michael L. Sheffield is the founder of Sheffield Resource Network, a full-service multilevel marketing consulting firm in Tempe, Arizona. He is also the co-founder and chair of the Multi Level Marketing International Association (MLMIA), whose members represent companies throughout the world.
The opinions expressed in this column are those of the author, not of Entrepreneur.com. All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant.
Sign in or Post as Guest
18 people listening
Newest | Oldest | Top Comments
JamesOct 16, 2014 I have to agree.. The Network Marketing industry has certainly evolved into something more accessable to everyone at every level from a part-time capacity to increase the family cash flow to a full-time income replacement opportunity. Sure it is not for everyone and that is OK there will always be a need for those people who want to still work for someone else and make them wealthy. Love the Haters because they continue to flip my burgers and make my drinks.
Cheers
James
www.RealLifeSolutions.com.au
FlagShare
LikeReply
Nino Natividad Oct 6, 2014Be careful of pyramid scams. They may use products as front of their scheme. There are legitimate companies out there, you only need to do your research to find those companies.
Grow Stronger and Live Better,
Niño Natividad
RichJuan.com - No Juan Gets Left Behind!
FlagShare
LikeReply
NikoPapadopoulo Sep 26, 2014 Good one! I liked your thoughts! Please check mine at the below link if you like:
Network Marketing - Either you love it or don't get it â Niko Papadopoulo - Inspired to live free
FlagShare
LikeReply
SweetLifeCoach Sep 14, 2014This is a great article and makes sense of the big difference (I have to admit that I have seen Pyramid Schemes hide the scheme under a pointless, or worthless "product" recently as you mention). But for the true product, commerce-based network marketing companies, there is a great way to build a business part time. I have seen a lot of people think that network marketing is a slot machine to riches...but they are far from the truth. Just like any business, you have to work to be a success.
Great read!
Bob
Sweet Life Fitness - Make Fitness Fun and Lose Weight at Home
FlagShare
LikeReply
crisstar Sep 13, 2014This article is right on the money!
The biggest thing that all pyramid schemes have in common is that there is usually no product or service at all. This is why you see a lot of pyramid schemes in the financial industry - there's no physical product and paper work is easily forged.
If you have a product odds are the program is legit; however, the product/service must be a viable one in that ordinary people not in the business opportunity would buy.
Keep writing more great articles!
Corrisa
Internet Network Marketing Training â Tips on Creating a Profitable Business Online
FlagShare
LikeReply
Phil Jun 12, 2014As Tom "Big Al" Schreiter is fond of saying, people do Network Marketing every day. They just don't get paid for it. Network Marketing is simply referring and promoting products that you enjoy. While it's true that most people don't get rich, many are able to make a healthy part-time supplemental income and build an asset for their retirement. The key, imho, is to find a product that solves a problem or adds value and that you would purchase even if there were no business opportunity attached to it. By being a product of the product, it takes the pressure off of the recruiting aspect.
FlagShare
LikeReply
Tom Caldwell Jun 11, 2014I have worked several mlm companies so I speak from experience, network marketing may technically be legal but from a common sence perspective it is not a viable means of earnng and significant income. The products are always excessively over priced. The average person doesn't have the skill or contacts to ever sponsor enough people to ever generate the sale volume needed to earn commissions. Based on my 30 plus years of conventional business experience, my advice is get part time job flipping burger, work in a convenince store, throw a paper route, work as a security guard, save the extra money and use it to educaye yourself on afflilate marketing. You will have a better change at earn commissions as an afflilate than to waste your time , money and you will not alienate yourself from freinds and family like you will in network marketing
FlagShare
1
LikeReply
Suzanne Jul 13, 2014Tom, with respect, I have to disagree with you. The number one income earner in my company, went through 10 or 11 companies without sponsoring anyone. Then he learned some skills, joined another company and became successful. That company went defunct due to market conditions. Now, with the company I'm involved with, he is the number one income earner. Not all the products are overpriced. This company's main product is approximately 75% to 80% cheaper than the store bought product and is better quality.
FlagShare
LikeReply
SimonR Jul 30, 2014I disagree I'm a 6 digit earner in the industry, I did not loose any friends or family, I only have great testimony on my product, I traveled, I had car paid by my company, I had myself amazing result with my products... When I see someone doing their 9 to 5 Monday to Friday to enjoy their 2 days of freedom to me the traditional "job" model doesn't make any sense, it's really do suck compare to the MLM model, it's will soon be 6 years im involved in the MLM industry and it's probably the single best decision I took in my life to go full time in MLM after my 2nd year.
I'm really passionate about If you or anyone else have any questions regarding the MLM industry, I will leave my email address here : S-rivest@hotmail.com
Simon Rivest
MLM Rockstar
FlagShare
LikeReply
Ms Mimi Aug 26, 2014 @SimonR it's not cool Simon to try and use this article to solicit your company. Don't you think it would be better if you explained what your company does, and wait until someone asks you for your information one on one? This makes you look cheesy
FlagShare
LikeReply
AaronP Sep 28, 2014@Ms Mimi @SimonR How is he soliciting his company? He did not even mention his company name, and only provided an email for people that has questions to him personally.
I feel he did the exact opposite so he won't seem cheesy.
FlagShare
1LikeReply
nononAug 28, 2014@Tom Caldwell for me you are absolutely right. What's Wrong With Multi-Level Marketing?
FlagShare
LikeReply
Lim Sun Jun 6, 2014good article
I invite readers to join Grow a second income with SFI
FlagShare
LikeReply
Nitin Divya Jun 22, 2014@Lim Sun Your link is taking to SFI good junk
FlagShare
LikeReply
sunill Jun 22, 2014@Nitin Divya @Lim Sun
Hi Nitin, How can it be a junk as well as Good?
FlagShare
LikeReply
Powered by Livefyre
View Comments (15)
[/TD]
[/TD]
NextTop
Communications Presented by
5 min read [h=1]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h] More from Communications
Build a Network That Will Be There When You Need It With These 3 Tips It's All About Nuance. How to Convey and Discern Email Tone. Small Phrases That Speak Volumes About Your Work Ethic You'll Never Hear Successful People Say These 15 Phrases 8 Keys to Being Identified as a Leader
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
[/TD]
[/TD]
1
Renee Yeager
Contributor
Managing Partner and Co-founder of Yeager North
Marketing [h=3]5 Things CEOs Don't Ask About Marketing, But Should[/h]
October 31, 2014 Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a message to capture the attention of those who matter the most to a company's success.
The market is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Powerful messaging is more than shouting from the rooftops that a product is great. Consider the following ways to update a company's messaging so that the organization truly stands out from the pack.
Related: 5 Tips to Stand Out When Selling on an Online Marketplace
[h=2]1. Focus on the value not the features.[/h]The temptation when touting a product is to zero in on all the features. Messaging about features alone, however, can result in the company's blending in with all the others.
Instead, work on crafting messages that will promote the true end value that a customer will receive. Rather than repeating the fact that the company's technology includes an easy way to consolidate all communications in one place, show potential buyers how it can help them save valuable time to spend in a manner of their choosing.
Great messaging includes the personal and emotional benefits of a product or service, not merely the functional elements. Buyers frequently make purchasing decisions based on emotional motivation, including how a product will improve their personal experience or make them feel. So don't be shy about focusing on feelings.
[h=2]2. Don't forget your "why."[/h]Most entrepreneurs go into business for a reason bigger than themselves. Maybe the owner has experienced a problem and started the company after finding a way to fix it. Or possibly there's a cause he or she believed in so much that the business was launched to effect a social change.
Don't forget the reason for getting into the business that's something larger than just an owner. Be bold in incorporating this vision into messaging. Be sure any cause-oriented approach of the company is highly pronounced in the stories told. Other people want to be a part of big-picture efforts that have a philanthropic or compassionate slant. Like-minded buyers will be drawn to the company over competitors if the ideology is authentically rooted in a bigger purpose.
Related: Do Your Marketing Messages Target the Right Personas?
[h=2]3. Consider developing personas to cater to.[/h]Thinking about buyer personas is an important exercise. But it's especially crucial when deciding how to approach messaging. Start by thinking about who buys from the company and make that person even more real.
The goal is to drill down to a clear, fully developed picture of that ideal customer. Go beyond the basics of job title and location and think about what that individual does every day. How does he or she spend her time? What does he or she read? What are the buyer's habits or vices?
Devise two to four buyer personas, based on ideal customers and best sales opportunities. Then act as if these people were friends. When developing messaging, write to Dawn, the senior developer, who has three kids and who likes to run half marathons on weekends, instead of "a female who is a senior-level executive in the tech field." The ways the company and its offerings are described change dramatically based on the individual details discovered about buyers. Run with that and be personal in the messages delivered.
[h=2]4. Culture can be the key.[/h]After looking objectively at the business, a conclusion might be that it doesn't stand out much from its top competitors. That's a hard truth to face, but don't give up. There's increasingly more competition everywhere. The Internet has made it easy for people to find new and interesting ways to bring products and services to the market in nontraditional ways. This changes the game for the promotion and operation of a business.
If the company's value proposition doesn't elevate it above the competition, scrutinize the business from the inside out. Most likely the company does a few things differently and these cultural elements should be highlighted. Attributes like strong core values, employee-training programs and giving back to the community can position the company as one that customers want to do business with.
Make the philosophy of the company, its structure and processes a cornerstone of the message. If it's not possible to compete on other levels, set up the culture part of the company's unique selling proposition to differentiate it.
For a company to stand out as a brand won't be easy. But do some soul-searching and arrive at the company's mission to find a path to articulate a unique message to its ideal buyers. Remember, it's possible to say anything. But back up the message to keep it real.
Related: How Purpose and Social Responsibility Can Set a Startup Apart
Sign in or Post as Guest
235 people listening
Newest | Oldest | Top Comments
yurabryant 13 hours agoI think too many businesses skip over the value without realizing that people want to know how a product or service will improve their lives and not merely be another offering amongst the many. It is vital to illustrate to people how you are focused and satisfying a particular need they have that has yet to be satisfied in the most effective manner. Who cares about this and that feature, people want real results. I wanted to share: Creating Value For Your Consumers | Entrepreneurial Ambitions
FlagShare
LikeReply
Powered by Livefyre
View Comments (1)
[/TD]
[/TD]
How To Marketing Communications Culture Personalization
Company
Advertise Brand Licensing Contact Us Staff
Events
Ready2Launch Growth Conference Products
Business Books Reprints & Licensing eServices Classifieds
International Editions
China Middle East Mexico Philippines South Africa
Follow Entrepreneur
Facebook Twitter LinkedIn Google+ Pinterest Instagram YouTube Tumblr RSS
Free Trial Issue Gift Subscriptions Subscriber Services Digital Editions
iOS|
Android|
Kindle
Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.
Terms of Use |
Privacy Policy |
Site Map
Marketing
5 min read [h=1]Is Network Marketing Just a Scam?[/h] There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Today's Most Read
Starting a Business Can Be Like, Well, So Many Things You'll Never Hear Successful People Say These 15 Phrases Tim Cook Is Gay. But As Apple's CEO, That Isn't His Biggest Revelation. 4 Ways to Revamp Your Marketing to Mesmerize the Crowd 5 Ways to Get Your First Customer
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
| 3K | 210 | 137 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
15
Communications [h=3]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h] Gifs [h=3]Here are 5 Ways GIFs Can Amplify Your Content[/h] Customer Loyalty [h=3]Customers Demand These 2 Fundamental Aspects of Authentic Brands[/h] December 25, 2000 Q: Some friends continue to try to recruit me into network marketing deals that seem like some type of money game or pyramid. Other friends tell me they're illegal and I'll get into trouble. How do I know what's legal and legitimate?
A: To help you understand what network marketing is, I must first explain what it isn't. First, network marketing isn't a pyramid scheme. Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they'll get rich. A pyramid is strictly a money game and has no basis in real commerce. Normally, there's no product involved at all, just money changing hands. Modern-day pyramids may have a product, but it's clearly there just to disguise the money game.
Network marketing is a legitimate business. First, it's based on providing people with real, legitimate products they need and want at a fair price. While some people do make a lot of money through network marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services.
Pyramids are illegal and are based on taking advantage of people. For a person to actually make money in a pyramid scheme, someone else has to lose money. But in network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful. Network marketing has proved itself as part of the new economy and a preferred way to do business here and around the world.
Network marketing isn't about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.
Network marketing isn't a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Many would say those people are lucky. But success in networking isn't based on luck. (Unfortunately, money won't sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles.
Now let's discuss what network marketing is. Network marketing is a serious business for serious people. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. Just follow the simple, proven and duplicable system that the good companies provide.
The real key is this: Network marketing is all about leverage. You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts. J. Paul Getty, who created one of the world's greatest fortunes, said "I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts." This very basic concept is the cornerstone of network marketing.
For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.
By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.
With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. Network marketing is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business. Network marketing is a people-to-people business that can significantly expand your circle of friends. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.
Read On The Level for more information on how to investigate a multilevel marketing opportunity. |
[TD="bgcolor: #CC0000, colspan: 3"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="colspan: 2"]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="width: 7"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 5"] [/TD]
Michael L. Sheffield is the founder of Sheffield Resource Network, a full-service multilevel marketing consulting firm in Tempe, Arizona. He is also the co-founder and chair of the Multi Level Marketing International Association (MLMIA), whose members represent companies throughout the world.
The opinions expressed in this column are those of the author, not of Entrepreneur.com. All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant.
Sign in or Post as Guest
18 people listening
Newest | Oldest | Top Comments
JamesOct 16, 2014 I have to agree.. The Network Marketing industry has certainly evolved into something more accessable to everyone at every level from a part-time capacity to increase the family cash flow to a full-time income replacement opportunity. Sure it is not for everyone and that is OK there will always be a need for those people who want to still work for someone else and make them wealthy. Love the Haters because they continue to flip my burgers and make my drinks.
Cheers
James
www.RealLifeSolutions.com.au
FlagShare
LikeReply
Nino Natividad Oct 6, 2014Be careful of pyramid scams. They may use products as front of their scheme. There are legitimate companies out there, you only need to do your research to find those companies.
Grow Stronger and Live Better,
Niño Natividad
RichJuan.com - No Juan Gets Left Behind!
FlagShare
LikeReply
NikoPapadopoulo Sep 26, 2014 Good one! I liked your thoughts! Please check mine at the below link if you like:
Network Marketing - Either you love it or don't get it â Niko Papadopoulo - Inspired to live free
FlagShare
LikeReply
SweetLifeCoach Sep 14, 2014This is a great article and makes sense of the big difference (I have to admit that I have seen Pyramid Schemes hide the scheme under a pointless, or worthless "product" recently as you mention). But for the true product, commerce-based network marketing companies, there is a great way to build a business part time. I have seen a lot of people think that network marketing is a slot machine to riches...but they are far from the truth. Just like any business, you have to work to be a success.
Great read!
Bob
Sweet Life Fitness - Make Fitness Fun and Lose Weight at Home
FlagShare
LikeReply
crisstar Sep 13, 2014This article is right on the money!
The biggest thing that all pyramid schemes have in common is that there is usually no product or service at all. This is why you see a lot of pyramid schemes in the financial industry - there's no physical product and paper work is easily forged.
If you have a product odds are the program is legit; however, the product/service must be a viable one in that ordinary people not in the business opportunity would buy.
Keep writing more great articles!
Corrisa
Internet Network Marketing Training â Tips on Creating a Profitable Business Online
FlagShare
LikeReply
Phil Jun 12, 2014As Tom "Big Al" Schreiter is fond of saying, people do Network Marketing every day. They just don't get paid for it. Network Marketing is simply referring and promoting products that you enjoy. While it's true that most people don't get rich, many are able to make a healthy part-time supplemental income and build an asset for their retirement. The key, imho, is to find a product that solves a problem or adds value and that you would purchase even if there were no business opportunity attached to it. By being a product of the product, it takes the pressure off of the recruiting aspect.
FlagShare
LikeReply
Tom Caldwell Jun 11, 2014I have worked several mlm companies so I speak from experience, network marketing may technically be legal but from a common sence perspective it is not a viable means of earnng and significant income. The products are always excessively over priced. The average person doesn't have the skill or contacts to ever sponsor enough people to ever generate the sale volume needed to earn commissions. Based on my 30 plus years of conventional business experience, my advice is get part time job flipping burger, work in a convenince store, throw a paper route, work as a security guard, save the extra money and use it to educaye yourself on afflilate marketing. You will have a better change at earn commissions as an afflilate than to waste your time , money and you will not alienate yourself from freinds and family like you will in network marketing
FlagShare
1
LikeReplySuzanne Jul 13, 2014Tom, with respect, I have to disagree with you. The number one income earner in my company, went through 10 or 11 companies without sponsoring anyone. Then he learned some skills, joined another company and became successful. That company went defunct due to market conditions. Now, with the company I'm involved with, he is the number one income earner. Not all the products are overpriced. This company's main product is approximately 75% to 80% cheaper than the store bought product and is better quality.
FlagShare
LikeReply
SimonR Jul 30, 2014I disagree I'm a 6 digit earner in the industry, I did not loose any friends or family, I only have great testimony on my product, I traveled, I had car paid by my company, I had myself amazing result with my products... When I see someone doing their 9 to 5 Monday to Friday to enjoy their 2 days of freedom to me the traditional "job" model doesn't make any sense, it's really do suck compare to the MLM model, it's will soon be 6 years im involved in the MLM industry and it's probably the single best decision I took in my life to go full time in MLM after my 2nd year.
I'm really passionate about If you or anyone else have any questions regarding the MLM industry, I will leave my email address here : S-rivest@hotmail.com
Simon Rivest
MLM Rockstar
FlagShare
LikeReply
Ms Mimi Aug 26, 2014 @SimonR it's not cool Simon to try and use this article to solicit your company. Don't you think it would be better if you explained what your company does, and wait until someone asks you for your information one on one? This makes you look cheesy
FlagShare
LikeReply
AaronP Sep 28, 2014@Ms Mimi @SimonR How is he soliciting his company? He did not even mention his company name, and only provided an email for people that has questions to him personally.
I feel he did the exact opposite so he won't seem cheesy.
FlagShare
1
LikeReply
nononAug 28, 2014@Tom Caldwell for me you are absolutely right. What's Wrong With Multi-Level Marketing?
FlagShare
LikeReply
Lim Sun Jun 6, 2014good article
I invite readers to join Grow a second income with SFI
FlagShare
LikeReply
Nitin Divya Jun 22, 2014@Lim Sun Your link is taking to SFI good junk
FlagShare
LikeReply
sunill Jun 22, 2014@Nitin Divya @Lim Sun
Hi Nitin, How can it be a junk as well as Good?
FlagShare
LikeReply
Powered by Livefyre
View Comments (15)
| 3K | 210 | 137 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
NextTop
Communications Presented by
5 min read [h=1]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h] More from Communications
Build a Network That Will Be There When You Need It With These 3 Tips It's All About Nuance. How to Convey and Discern Email Tone. Small Phrases That Speak Volumes About Your Work Ethic You'll Never Hear Successful People Say These 15 Phrases 8 Keys to Being Identified as a Leader
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
| 158 | 751 | 156 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
1
Contributor
Managing Partner and Co-founder of Yeager North
Marketing [h=3]5 Things CEOs Don't Ask About Marketing, But Should[/h] October 31, 2014 Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a message to capture the attention of those who matter the most to a company's success.
The market is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Powerful messaging is more than shouting from the rooftops that a product is great. Consider the following ways to update a company's messaging so that the organization truly stands out from the pack.
Related: 5 Tips to Stand Out When Selling on an Online Marketplace
[h=2]1. Focus on the value not the features.[/h]The temptation when touting a product is to zero in on all the features. Messaging about features alone, however, can result in the company's blending in with all the others.
Instead, work on crafting messages that will promote the true end value that a customer will receive. Rather than repeating the fact that the company's technology includes an easy way to consolidate all communications in one place, show potential buyers how it can help them save valuable time to spend in a manner of their choosing.
Great messaging includes the personal and emotional benefits of a product or service, not merely the functional elements. Buyers frequently make purchasing decisions based on emotional motivation, including how a product will improve their personal experience or make them feel. So don't be shy about focusing on feelings.
[h=2]2. Don't forget your "why."[/h]Most entrepreneurs go into business for a reason bigger than themselves. Maybe the owner has experienced a problem and started the company after finding a way to fix it. Or possibly there's a cause he or she believed in so much that the business was launched to effect a social change.
Don't forget the reason for getting into the business that's something larger than just an owner. Be bold in incorporating this vision into messaging. Be sure any cause-oriented approach of the company is highly pronounced in the stories told. Other people want to be a part of big-picture efforts that have a philanthropic or compassionate slant. Like-minded buyers will be drawn to the company over competitors if the ideology is authentically rooted in a bigger purpose.
Related: Do Your Marketing Messages Target the Right Personas?
[h=2]3. Consider developing personas to cater to.[/h]Thinking about buyer personas is an important exercise. But it's especially crucial when deciding how to approach messaging. Start by thinking about who buys from the company and make that person even more real.
The goal is to drill down to a clear, fully developed picture of that ideal customer. Go beyond the basics of job title and location and think about what that individual does every day. How does he or she spend her time? What does he or she read? What are the buyer's habits or vices?
Devise two to four buyer personas, based on ideal customers and best sales opportunities. Then act as if these people were friends. When developing messaging, write to Dawn, the senior developer, who has three kids and who likes to run half marathons on weekends, instead of "a female who is a senior-level executive in the tech field." The ways the company and its offerings are described change dramatically based on the individual details discovered about buyers. Run with that and be personal in the messages delivered.
[h=2]4. Culture can be the key.[/h]After looking objectively at the business, a conclusion might be that it doesn't stand out much from its top competitors. That's a hard truth to face, but don't give up. There's increasingly more competition everywhere. The Internet has made it easy for people to find new and interesting ways to bring products and services to the market in nontraditional ways. This changes the game for the promotion and operation of a business.
If the company's value proposition doesn't elevate it above the competition, scrutinize the business from the inside out. Most likely the company does a few things differently and these cultural elements should be highlighted. Attributes like strong core values, employee-training programs and giving back to the community can position the company as one that customers want to do business with.
Make the philosophy of the company, its structure and processes a cornerstone of the message. If it's not possible to compete on other levels, set up the culture part of the company's unique selling proposition to differentiate it.
For a company to stand out as a brand won't be easy. But do some soul-searching and arrive at the company's mission to find a path to articulate a unique message to its ideal buyers. Remember, it's possible to say anything. But back up the message to keep it real.
Related: How Purpose and Social Responsibility Can Set a Startup Apart
Sign in or Post as Guest
235 people listening
Newest | Oldest | Top Comments
yurabryant 13 hours agoI think too many businesses skip over the value without realizing that people want to know how a product or service will improve their lives and not merely be another offering amongst the many. It is vital to illustrate to people how you are focused and satisfying a particular need they have that has yet to be satisfied in the most effective manner. Who cares about this and that feature, people want real results. I wanted to share: Creating Value For Your Consumers | Entrepreneurial Ambitions
FlagShare
LikeReply
Powered by Livefyre
View Comments (1)
| 158 | 751 | 156 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
How To Marketing Communications Culture Personalization
Company
Advertise Brand Licensing Contact Us Staff
Events
Ready2Launch Growth Conference Products
Business Books Reprints & Licensing eServices Classifieds
International Editions
China Middle East Mexico Philippines South Africa
Follow Entrepreneur
Facebook Twitter LinkedIn Google+ Pinterest Instagram YouTube Tumblr RSS
Free Trial Issue Gift Subscriptions Subscriber Services Digital Editions
iOS|
Android|
Kindle
Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.
Terms of Use |
Privacy Policy |
Site Map
Menu
Marketing
5 min read [h=1]Is Network Marketing Just a Scam?[/h] There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Today's Most Read
Starting a Business Can Be Like, Well, So Many Things You'll Never Hear Successful People Say These 15 Phrases Tim Cook Is Gay. But As Apple's CEO, That Isn't His Biggest Revelation. 4 Ways to Revamp Your Marketing to Mesmerize the Crowd 5 Ways to Get Your First Customer
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
[/TD]
[/TD]
15
Communications [h=3]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h]
Gifs [h=3]Here are 5 Ways GIFs Can Amplify Your Content[/h]
Customer Loyalty [h=3]Customers Demand These 2 Fundamental Aspects of Authentic Brands[/h]
December 25, 2000 Q: Some friends continue to try to recruit me into network marketing deals that seem like some type of money game or pyramid. Other friends tell me they're illegal and I'll get into trouble. How do I know what's legal and legitimate?
A: To help you understand what network marketing is, I must first explain what it isn't. First, network marketing isn't a pyramid scheme. Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they'll get rich. A pyramid is strictly a money game and has no basis in real commerce. Normally, there's no product involved at all, just money changing hands. Modern-day pyramids may have a product, but it's clearly there just to disguise the money game.
Network marketing is a legitimate business. First, it's based on providing people with real, legitimate products they need and want at a fair price. While some people do make a lot of money through network marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services.
Pyramids are illegal and are based on taking advantage of people. For a person to actually make money in a pyramid scheme, someone else has to lose money. But in network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful. Network marketing has proved itself as part of the new economy and a preferred way to do business here and around the world.
Network marketing isn't about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.
Network marketing isn't a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Many would say those people are lucky. But success in networking isn't based on luck. (Unfortunately, money won't sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles.
Now let's discuss what network marketing is. Network marketing is a serious business for serious people. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. Just follow the simple, proven and duplicable system that the good companies provide.
The real key is this: Network marketing is all about leverage. You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts. J. Paul Getty, who created one of the world's greatest fortunes, said "I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts." This very basic concept is the cornerstone of network marketing.
For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.
By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.
With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. Network marketing is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business. Network marketing is a people-to-people business that can significantly expand your circle of friends. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.
[TD="bgcolor: #CC0000, colspan: 3"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="colspan: 2"]
[/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="width: 7"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"]
[/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 5"] [/TD]
Michael L. Sheffield is the founder of Sheffield Resource Network, a full-service multilevel marketing consulting firm in Tempe, Arizona. He is also the co-founder and chair of the Multi Level Marketing International Association (MLMIA), whose members represent companies throughout the world.
The opinions expressed in this column are those of the author, not of Entrepreneur.com. All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant.
Sign in or Post as Guest
18 people listening
Newest | Oldest | Top Comments
JamesOct 16, 2014 I have to agree.. The Network Marketing industry has certainly evolved into something more accessable to everyone at every level from a part-time capacity to increase the family cash flow to a full-time income replacement opportunity. Sure it is not for everyone and that is OK there will always be a need for those people who want to still work for someone else and make them wealthy. Love the Haters because they continue to flip my burgers and make my drinks.
Cheers
James
www.RealLifeSolutions.com.au
FlagShare
LikeReply
Nino Natividad Oct 6, 2014Be careful of pyramid scams. They may use products as front of their scheme. There are legitimate companies out there, you only need to do your research to find those companies.
Grow Stronger and Live Better,
Niño Natividad
RichJuan.com - No Juan Gets Left Behind!
FlagShare
LikeReply
NikoPapadopoulo Sep 26, 2014 Good one! I liked your thoughts! Please check mine at the below link if you like:
Network Marketing - Either you love it or don't get it â Niko Papadopoulo - Inspired to live free
FlagShare
LikeReply
SweetLifeCoach Sep 14, 2014This is a great article and makes sense of the big difference (I have to admit that I have seen Pyramid Schemes hide the scheme under a pointless, or worthless "product" recently as you mention). But for the true product, commerce-based network marketing companies, there is a great way to build a business part time. I have seen a lot of people think that network marketing is a slot machine to riches...but they are far from the truth. Just like any business, you have to work to be a success.
Great read!
Bob
Sweet Life Fitness - Make Fitness Fun and Lose Weight at Home
FlagShare
LikeReply
crisstar Sep 13, 2014This article is right on the money!
The biggest thing that all pyramid schemes have in common is that there is usually no product or service at all. This is why you see a lot of pyramid schemes in the financial industry - there's no physical product and paper work is easily forged.
If you have a product odds are the program is legit; however, the product/service must be a viable one in that ordinary people not in the business opportunity would buy.
Keep writing more great articles!
Corrisa
Internet Network Marketing Training â Tips on Creating a Profitable Business Online
FlagShare
LikeReply
Phil Jun 12, 2014As Tom "Big Al" Schreiter is fond of saying, people do Network Marketing every day. They just don't get paid for it. Network Marketing is simply referring and promoting products that you enjoy. While it's true that most people don't get rich, many are able to make a healthy part-time supplemental income and build an asset for their retirement. The key, imho, is to find a product that solves a problem or adds value and that you would purchase even if there were no business opportunity attached to it. By being a product of the product, it takes the pressure off of the recruiting aspect.
FlagShare
LikeReply
Tom Caldwell Jun 11, 2014I have worked several mlm companies so I speak from experience, network marketing may technically be legal but from a common sence perspective it is not a viable means of earnng and significant income. The products are always excessively over priced. The average person doesn't have the skill or contacts to ever sponsor enough people to ever generate the sale volume needed to earn commissions. Based on my 30 plus years of conventional business experience, my advice is get part time job flipping burger, work in a convenince store, throw a paper route, work as a security guard, save the extra money and use it to educaye yourself on afflilate marketing. You will have a better change at earn commissions as an afflilate than to waste your time , money and you will not alienate yourself from freinds and family like you will in network marketing
FlagShare
1LikeReply
Suzanne Jul 13, 2014Tom, with respect, I have to disagree with you. The number one income earner in my company, went through 10 or 11 companies without sponsoring anyone. Then he learned some skills, joined another company and became successful. That company went defunct due to market conditions. Now, with the company I'm involved with, he is the number one income earner. Not all the products are overpriced. This company's main product is approximately 75% to 80% cheaper than the store bought product and is better quality.
FlagShare
LikeReply
SimonR Jul 30, 2014I disagree I'm a 6 digit earner in the industry, I did not loose any friends or family, I only have great testimony on my product, I traveled, I had car paid by my company, I had myself amazing result with my products... When I see someone doing their 9 to 5 Monday to Friday to enjoy their 2 days of freedom to me the traditional "job" model doesn't make any sense, it's really do suck compare to the MLM model, it's will soon be 6 years im involved in the MLM industry and it's probably the single best decision I took in my life to go full time in MLM after my 2nd year.
I'm really passionate about If you or anyone else have any questions regarding the MLM industry, I will leave my email address here : S-rivest@hotmail.com
Simon Rivest
MLM Rockstar
FlagShare
LikeReply
Ms Mimi Aug 26, 2014 @SimonR it's not cool Simon to try and use this article to solicit your company. Don't you think it would be better if you explained what your company does, and wait until someone asks you for your information one on one? This makes you look cheesy
FlagShare
LikeReply
AaronP Sep 28, 2014@Ms Mimi @SimonR How is he soliciting his company? He did not even mention his company name, and only provided an email for people that has questions to him personally.
I feel he did the exact opposite so he won't seem cheesy.
FlagShare
1LikeReply
nononAug 28, 2014@Tom Caldwell for me you are absolutely right. What's Wrong With Multi-Level Marketing?
FlagShare
LikeReply
Lim Sun Jun 6, 2014good article
I invite readers to join Grow a second income with SFI
FlagShare
LikeReply
Nitin Divya Jun 22, 2014@Lim Sun Your link is taking to SFI good junk
FlagShare
LikeReply
sunill Jun 22, 2014@Nitin Divya @Lim Sun
Hi Nitin, How can it be a junk as well as Good?
FlagShare
LikeReply
Powered by Livefyre
View Comments (15)
[/TD]
[/TD]
NextTop
Communications Presented by
5 min read [h=1]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h] More from Communications
Build a Network That Will Be There When You Need It With These 3 Tips It's All About Nuance. How to Convey and Discern Email Tone. Small Phrases That Speak Volumes About Your Work Ethic You'll Never Hear Successful People Say These 15 Phrases 8 Keys to Being Identified as a Leader
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
[/TD]
[/TD]
1
Renee Yeager
Contributor
Managing Partner and Co-founder of Yeager North
Marketing [h=3]5 Things CEOs Don't Ask About Marketing, But Should[/h]
October 31, 2014 Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a message to capture the attention of those who matter the most to a company's success.
The market is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Powerful messaging is more than shouting from the rooftops that a product is great. Consider the following ways to update a company's messaging so that the organization truly stands out from the pack.
Related: 5 Tips to Stand Out When Selling on an Online Marketplace
[h=2]1. Focus on the value not the features.[/h]The temptation when touting a product is to zero in on all the features. Messaging about features alone, however, can result in the company's blending in with all the others.
Instead, work on crafting messages that will promote the true end value that a customer will receive. Rather than repeating the fact that the company's technology includes an easy way to consolidate all communications in one place, show potential buyers how it can help them save valuable time to spend in a manner of their choosing.
Great messaging includes the personal and emotional benefits of a product or service, not merely the functional elements. Buyers frequently make purchasing decisions based on emotional motivation, including how a product will improve their personal experience or make them feel. So dont be shy about focusing on feelings.
[h=2]2. Dont forget your why.[/h]Most entrepreneurs go into business for a reason bigger than themselves. Maybe the owner has experienced a problem and started the company after finding a way to fix it. Or possibly theres a cause he or she believed in so much that the business was launched to effect a social change.
Dont forget the reason for getting into the business that's something larger than just an owner. Be bold in incorporating this vision into messaging. Be sure any cause-oriented approach of the company is highly pronounced in the stories told. Other people want to be a part of big-picture efforts that have a philanthropic or compassionate slant. Like-minded buyers will be drawn to the company over competitors if the ideology is authentically rooted in a bigger purpose.
Related: Do Your Marketing Messages Target the Right Personas?
[h=2]3. Consider developing personas to cater to.[/h]Thinking about buyer personas is an important exercise. But it's especially crucial when deciding how to approach messaging. Start by thinking about who buys from the company and make that person even more real.
The goal is to drill down to a clear, fully developed picture of that ideal customer. Go beyond the basics of job title and location and think about what that individual does every day. How does he or she spend her time? What does he or she read? What are the buyer's habits or vices?
Devise two to four buyer personas, based on ideal customers and best sales opportunities. Then act as if these people were friends. When developing messaging, write to Dawn, the senior developer, who has three kids and who likes to run half marathons on weekends, instead of a female who is a senior-level executive in the tech field. The ways the company and its offerings are described change dramatically based on the individual details discovered about buyers. Run with that and be personal in the messages delivered.
[h=2]4. Culture can be the key.[/h]After looking objectively at the business, a conclusion might be that it doesnt stand out much from its top competitors. Thats a hard truth to face, but dont give up. Theres increasingly more competition everywhere. The Internet has made it easy for people to find new and interesting ways to bring products and services to the market in nontraditional ways. This changes the game for the promotion and operation of a business.
If the company's value proposition doesnt elevate it above the competition, scrutinize the business from the inside out. Most likely the company does a few things differently and these cultural elements should be highlighted. Attributes like strong core values, employee-training programs and giving back to the community can position the company as one that customers want to do business with.
Make the philosophy of the company, its structure and processes a cornerstone of the message. If it's not possible to compete on other levels, set up the culture part of the company's unique selling proposition to differentiate it.
For a company to stand out as a brand wont be easy. But do some soul-searching and arrive at the companys mission to find a path to articulate a unique message to its ideal buyers. Remember, it's possible to say anything. But back up the message to keep it real.
Related: How Purpose and Social Responsibility Can Set a Startup Apart
Sign in or Post as Guest
235 people listening
Newest | Oldest | Top Comments
yurabryant 13 hours agoI think too many businesses skip over the value without realizing that people want to know how a product or service will improve their lives and not merely be another offering amongst the many. It is vital to illustrate to people how you are focused and satisfying a particular need they have that has yet to be satisfied in the most effective manner. Who cares about this and that feature, people want real results. I wanted to share: Creating Value For Your Consumers | Entrepreneurial Ambitions
FlagShare
LikeReply
Powered by Livefyre
View Comments (1)
[/TD]
[/TD]
How To Marketing Communications Culture Personalization
Company
Advertise Brand Licensing Contact Us Staff
Events
Ready2Launch Growth Conference Products
Business Books Reprints & Licensing eServices Classifieds
International Editions
China Middle East Mexico Philippines South Africa
Follow Entrepreneur
Facebook Twitter LinkedIn Google+ Pinterest Instagram YouTube Tumblr RSS
Free Trial Issue Gift Subscriptions Subscriber Services Digital Editions
iOS|
Android|
Kindle
Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.
Terms of Use |
Privacy Policy |
Site Map
Marketing
5 min read [h=1]Is Network Marketing Just a Scam?[/h] There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Today's Most Read
Starting a Business Can Be Like, Well, So Many Things You'll Never Hear Successful People Say These 15 Phrases Tim Cook Is Gay. But As Apple's CEO, That Isn't His Biggest Revelation. 4 Ways to Revamp Your Marketing to Mesmerize the Crowd 5 Ways to Get Your First Customer
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
| 3K | 210 | 137 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
15
Communications [h=3]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h] Gifs [h=3]Here are 5 Ways GIFs Can Amplify Your Content[/h] Customer Loyalty [h=3]Customers Demand These 2 Fundamental Aspects of Authentic Brands[/h] December 25, 2000 Q: Some friends continue to try to recruit me into network marketing deals that seem like some type of money game or pyramid. Other friends tell me they're illegal and I'll get into trouble. How do I know what's legal and legitimate?
A: To help you understand what network marketing is, I must first explain what it isn't. First, network marketing isn't a pyramid scheme. Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they'll get rich. A pyramid is strictly a money game and has no basis in real commerce. Normally, there's no product involved at all, just money changing hands. Modern-day pyramids may have a product, but it's clearly there just to disguise the money game.
Network marketing is a legitimate business. First, it's based on providing people with real, legitimate products they need and want at a fair price. While some people do make a lot of money through network marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services.
Pyramids are illegal and are based on taking advantage of people. For a person to actually make money in a pyramid scheme, someone else has to lose money. But in network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful. Network marketing has proved itself as part of the new economy and a preferred way to do business here and around the world.
Network marketing isn't about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.
Network marketing isn't a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Many would say those people are lucky. But success in networking isn't based on luck. (Unfortunately, money won't sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles.
Now let's discuss what network marketing is. Network marketing is a serious business for serious people. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. Just follow the simple, proven and duplicable system that the good companies provide.
The real key is this: Network marketing is all about leverage. You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts. J. Paul Getty, who created one of the world's greatest fortunes, said "I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts." This very basic concept is the cornerstone of network marketing.
For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.
By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.
With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. Network marketing is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business. Network marketing is a people-to-people business that can significantly expand your circle of friends. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.
|
Read On The Level for more information on how to investigate a multilevel marketing opportunity. |
[TD="bgcolor: #CC0000, colspan: 3"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="colspan: 2"]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 7"] [/TD]
[TD="width: 7"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="colspan: 2"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="bgcolor: #CC0000"] [/TD]
[TD="width: 5"] [/TD]
Michael L. Sheffield is the founder of Sheffield Resource Network, a full-service multilevel marketing consulting firm in Tempe, Arizona. He is also the co-founder and chair of the Multi Level Marketing International Association (MLMIA), whose members represent companies throughout the world.
The opinions expressed in this column are those of the author, not of Entrepreneur.com. All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant.
Sign in or Post as Guest
18 people listening
Newest | Oldest | Top Comments
JamesOct 16, 2014 I have to agree.. The Network Marketing industry has certainly evolved into something more accessable to everyone at every level from a part-time capacity to increase the family cash flow to a full-time income replacement opportunity. Sure it is not for everyone and that is OK there will always be a need for those people who want to still work for someone else and make them wealthy. Love the Haters because they continue to flip my burgers and make my drinks.
Cheers
James
www.RealLifeSolutions.com.au
FlagShare
LikeReply
Nino Natividad Oct 6, 2014Be careful of pyramid scams. They may use products as front of their scheme. There are legitimate companies out there, you only need to do your research to find those companies.
Grow Stronger and Live Better,
Niño Natividad
RichJuan.com - No Juan Gets Left Behind!
FlagShare
LikeReply
NikoPapadopoulo Sep 26, 2014 Good one! I liked your thoughts! Please check mine at the below link if you like:
Network Marketing - Either you love it or don't get it â Niko Papadopoulo - Inspired to live free
FlagShare
LikeReply
SweetLifeCoach Sep 14, 2014This is a great article and makes sense of the big difference (I have to admit that I have seen Pyramid Schemes hide the scheme under a pointless, or worthless "product" recently as you mention). But for the true product, commerce-based network marketing companies, there is a great way to build a business part time. I have seen a lot of people think that network marketing is a slot machine to riches...but they are far from the truth. Just like any business, you have to work to be a success.
Great read!
Bob
Sweet Life Fitness - Make Fitness Fun and Lose Weight at Home
FlagShare
LikeReply
crisstar Sep 13, 2014This article is right on the money!
The biggest thing that all pyramid schemes have in common is that there is usually no product or service at all. This is why you see a lot of pyramid schemes in the financial industry - there's no physical product and paper work is easily forged.
If you have a product odds are the program is legit; however, the product/service must be a viable one in that ordinary people not in the business opportunity would buy.
Keep writing more great articles!
Corrisa
Internet Network Marketing Training â Tips on Creating a Profitable Business Online
FlagShare
LikeReply
Phil Jun 12, 2014As Tom "Big Al" Schreiter is fond of saying, people do Network Marketing every day. They just don't get paid for it. Network Marketing is simply referring and promoting products that you enjoy. While it's true that most people don't get rich, many are able to make a healthy part-time supplemental income and build an asset for their retirement. The key, imho, is to find a product that solves a problem or adds value and that you would purchase even if there were no business opportunity attached to it. By being a product of the product, it takes the pressure off of the recruiting aspect.
FlagShare
LikeReply
Tom Caldwell Jun 11, 2014I have worked several mlm companies so I speak from experience, network marketing may technically be legal but from a common sence perspective it is not a viable means of earnng and significant income. The products are always excessively over priced. The average person doesn't have the skill or contacts to ever sponsor enough people to ever generate the sale volume needed to earn commissions. Based on my 30 plus years of conventional business experience, my advice is get part time job flipping burger, work in a convenince store, throw a paper route, work as a security guard, save the extra money and use it to educaye yourself on afflilate marketing. You will have a better change at earn commissions as an afflilate than to waste your time , money and you will not alienate yourself from freinds and family like you will in network marketing
FlagShare
1
LikeReplySuzanne Jul 13, 2014Tom, with respect, I have to disagree with you. The number one income earner in my company, went through 10 or 11 companies without sponsoring anyone. Then he learned some skills, joined another company and became successful. That company went defunct due to market conditions. Now, with the company I'm involved with, he is the number one income earner. Not all the products are overpriced. This company's main product is approximately 75% to 80% cheaper than the store bought product and is better quality.
FlagShare
LikeReply
SimonR Jul 30, 2014I disagree I'm a 6 digit earner in the industry, I did not loose any friends or family, I only have great testimony on my product, I traveled, I had car paid by my company, I had myself amazing result with my products... When I see someone doing their 9 to 5 Monday to Friday to enjoy their 2 days of freedom to me the traditional "job" model doesn't make any sense, it's really do suck compare to the MLM model, it's will soon be 6 years im involved in the MLM industry and it's probably the single best decision I took in my life to go full time in MLM after my 2nd year.
I'm really passionate about If you or anyone else have any questions regarding the MLM industry, I will leave my email address here : S-rivest@hotmail.com
Simon Rivest
MLM Rockstar
FlagShare
LikeReply
Ms Mimi Aug 26, 2014 @SimonR it's not cool Simon to try and use this article to solicit your company. Don't you think it would be better if you explained what your company does, and wait until someone asks you for your information one on one? This makes you look cheesy
FlagShare
LikeReply
AaronP Sep 28, 2014@Ms Mimi @SimonR How is he soliciting his company? He did not even mention his company name, and only provided an email for people that has questions to him personally.
I feel he did the exact opposite so he won't seem cheesy.
FlagShare
1
LikeReply
nononAug 28, 2014@Tom Caldwell for me you are absolutely right. What's Wrong With Multi-Level Marketing?
FlagShare
LikeReply
Lim Sun Jun 6, 2014good article
I invite readers to join Grow a second income with SFI
FlagShare
LikeReply
Nitin Divya Jun 22, 2014@Lim Sun Your link is taking to SFI good junk
FlagShare
LikeReply
sunill Jun 22, 2014@Nitin Divya @Lim Sun
Hi Nitin, How can it be a junk as well as Good?
FlagShare
LikeReply
Powered by Livefyre
View Comments (15)
| 3K | 210 | 137 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
NextTop
Communications Presented by
5 min read [h=1]4 Ways to Revamp Your Marketing to Mesmerize the Crowd[/h] More from Communications
Build a Network That Will Be There When You Need It With These 3 Tips It's All About Nuance. How to Convey and Discern Email Tone. Small Phrases That Speak Volumes About Your Work Ethic You'll Never Hear Successful People Say These 15 Phrases 8 Keys to Being Identified as a Leader
[h=2]The Best Marketing Ideas of the Week[/h] Close more deals with our weekly sales and marketing newsletter
| 158 | 751 | 156 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
1
Contributor
Managing Partner and Co-founder of Yeager North
Marketing [h=3]5 Things CEOs Don't Ask About Marketing, But Should[/h] October 31, 2014 Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a message to capture the attention of those who matter the most to a company's success.
The market is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Powerful messaging is more than shouting from the rooftops that a product is great. Consider the following ways to update a company's messaging so that the organization truly stands out from the pack.
Related: 5 Tips to Stand Out When Selling on an Online Marketplace
[h=2]1. Focus on the value not the features.[/h]The temptation when touting a product is to zero in on all the features. Messaging about features alone, however, can result in the company's blending in with all the others.
Instead, work on crafting messages that will promote the true end value that a customer will receive. Rather than repeating the fact that the company's technology includes an easy way to consolidate all communications in one place, show potential buyers how it can help them save valuable time to spend in a manner of their choosing.
Great messaging includes the personal and emotional benefits of a product or service, not merely the functional elements. Buyers frequently make purchasing decisions based on emotional motivation, including how a product will improve their personal experience or make them feel. So dont be shy about focusing on feelings.
[h=2]2. Dont forget your why.[/h]Most entrepreneurs go into business for a reason bigger than themselves. Maybe the owner has experienced a problem and started the company after finding a way to fix it. Or possibly theres a cause he or she believed in so much that the business was launched to effect a social change.
Dont forget the reason for getting into the business that's something larger than just an owner. Be bold in incorporating this vision into messaging. Be sure any cause-oriented approach of the company is highly pronounced in the stories told. Other people want to be a part of big-picture efforts that have a philanthropic or compassionate slant. Like-minded buyers will be drawn to the company over competitors if the ideology is authentically rooted in a bigger purpose.
Related: Do Your Marketing Messages Target the Right Personas?
[h=2]3. Consider developing personas to cater to.[/h]Thinking about buyer personas is an important exercise. But it's especially crucial when deciding how to approach messaging. Start by thinking about who buys from the company and make that person even more real.
The goal is to drill down to a clear, fully developed picture of that ideal customer. Go beyond the basics of job title and location and think about what that individual does every day. How does he or she spend her time? What does he or she read? What are the buyer's habits or vices?
Devise two to four buyer personas, based on ideal customers and best sales opportunities. Then act as if these people were friends. When developing messaging, write to Dawn, the senior developer, who has three kids and who likes to run half marathons on weekends, instead of a female who is a senior-level executive in the tech field. The ways the company and its offerings are described change dramatically based on the individual details discovered about buyers. Run with that and be personal in the messages delivered.
[h=2]4. Culture can be the key.[/h]After looking objectively at the business, a conclusion might be that it doesnt stand out much from its top competitors. Thats a hard truth to face, but dont give up. Theres increasingly more competition everywhere. The Internet has made it easy for people to find new and interesting ways to bring products and services to the market in nontraditional ways. This changes the game for the promotion and operation of a business.
If the company's value proposition doesnt elevate it above the competition, scrutinize the business from the inside out. Most likely the company does a few things differently and these cultural elements should be highlighted. Attributes like strong core values, employee-training programs and giving back to the community can position the company as one that customers want to do business with.
Make the philosophy of the company, its structure and processes a cornerstone of the message. If it's not possible to compete on other levels, set up the culture part of the company's unique selling proposition to differentiate it.
For a company to stand out as a brand wont be easy. But do some soul-searching and arrive at the companys mission to find a path to articulate a unique message to its ideal buyers. Remember, it's possible to say anything. But back up the message to keep it real.
Related: How Purpose and Social Responsibility Can Set a Startup Apart
Sign in or Post as Guest
235 people listening
Newest | Oldest | Top Comments
yurabryant 13 hours agoI think too many businesses skip over the value without realizing that people want to know how a product or service will improve their lives and not merely be another offering amongst the many. It is vital to illustrate to people how you are focused and satisfying a particular need they have that has yet to be satisfied in the most effective manner. Who cares about this and that feature, people want real results. I wanted to share: Creating Value For Your Consumers | Entrepreneurial Ambitions
FlagShare
LikeReply
Powered by Livefyre
View Comments (1)
| 158 | 751 | 156 | [TD="align: left"] | [TD="align: left"] |
[/TD]
[/TD]
How To Marketing Communications Culture Personalization
Company
Advertise Brand Licensing Contact Us Staff
Events
Ready2Launch Growth Conference Products
Business Books Reprints & Licensing eServices Classifieds
International Editions
China Middle East Mexico Philippines South Africa
Follow Entrepreneur
Facebook Twitter LinkedIn Google+ Pinterest Instagram YouTube Tumblr RSS
Free Trial Issue Gift Subscriptions Subscriber Services Digital Editions
iOS|
Android|
Kindle
Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.
Terms of Use |
Privacy Policy |
Site Map
Tayana-wog
JF-Expert Member
- Feb 26, 2012
- 24,844
- 29,126
Yes
Yaani hazina chemical unakuwa na rangi yako...wako vzr
Pacha umepotea....miss u
Last edited by a moderator:
MpigfilimbiwaHamelin
JF-Expert Member
- Aug 5, 2014
- 652
- 167
Mada iko poa ila uwasilishaji
Mshawa
JF-Expert Member
- Sep 6, 2011
- 783
- 321
Wapuuzi kweli... kuna jamaa yangu nilimuheshimu sana siku moja akaniita kwenye hiyo mikutano nikamuuliza dhumuni la mkutano akanijibu ni mambo ya maendeleo nijitahidi kufika walivyoanza stori zao nikamwita pembeni kidogo nimtie vibao kwa hasira.....
miss chagga
JF-Expert Member
- Jun 7, 2013
- 57,811
- 49,053
inalipa kama ukijituma ,,, ni kazi kama kazi nyingine ila kama una maneno ya kuongea usiingie utajuta
FRANCIS DA DON
JF-Expert Member
- Sep 4, 2013
- 38,920
- 44,970
hilo laki saba yako haina kazi sio..?!
Inside10
JF-Expert Member
- May 20, 2011
- 29,909
- 32,414
ni uzembe uliopoitiliza.
Super Sub Steve
JF-Expert Member
- Jul 9, 2011
- 17,404
- 10,900
Na vyeti vyote nilichoma maana niliona havina thamani kwangu
optimist
JF-Expert Member
- Sep 13, 2009
- 284
- 106
Real it happened to me jamaa Mmoja ambaye no rafiki yangu aliwahi kuniunganisha na watu hao bila kujua kuwa nilikuwa naenda Huko wanaongea upuuzi tu and wastage of time pale mwenge ITV na Huyo rafiki angu alisisitiza sana nionane na Huyo mdada bt mwisho wa siku ujinga tu nolilaumi sana aidha wao kwa kuwa wana access na watu bora wangetumia huo muda kuwaelimisha mambo mengine tu, nilijilaumu sana what I did niliomba kwamba nimepata dharura nikapromis kurudi, nothing I gained kwa haraka haraka nilioba hawajitambui na wengi ni hao wanachuo wanatumika sana kwa kuwa wako chuoni na access ya watu wrngi hapo chuoni , any way no suala la kukosa ubunifu tu naomba wabadilike tu